Berkowitz: Keeping Insomnia Cookies company-owned protected its delivery model
Seth Berkowitz · Insomnia Cookies: Seth Berkowitz · Aug 26, 2024 · at 43:46
Seth Berkowitz, founder of Insomnia Cookies, explains why he chose a corporate-owned store model instead of franchising.
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“I mean, I was always a believer in corporate owned just to make sure that something that was, it was a little bit novel as it related to the restaurant environment, like basically delivery as a core competency. Outside of Domino's and the pizza guys was pretty rare. So I wanted to make sure that a franchisee didn't turn it into retail only, that I saw fail in the forms of Mrs. Fields and Great American Cookie. And so I made this concerted effort to keep it company owned, and still is to today.”
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