The Ledger
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Siminoff: Kickstarter kicked hardware creators off its platform in 2012
“Kickstarter kicked off all the hardware people at this point, so this is 2012.”
Foley: Half of Peloton's 200 Kickstarter buyers were existing investors
“And 200 people I guess we raised 300,200 people bought, and a hundred of them were investors.”
Kickstarter reincorporated as a Public Benefit Corporation in 2015 to protect stakeholders
“And then two years ago, we became a public benefit corporation, which is still a for-profit company, but it means that the obligations of the board and the executives and the company is to balance the shareholder interest with greater stakeholders, including t…”
Lee: Exploding Kittens raised over $1M in first 24 hours
“Within the first 24 hours, we passed the one million mark.”
Exploding Kittens still holds the Kickstarter record for the most backers
“We're 10 years later, and it is still, holds the record for the most number of backers of any campaign in history.”
Exploding Kittens produced 700,000 decks for initial Kickstarter run
“So 219,000 backers made means that because most people wanted more than one deck we had to produce 700,000 decks of cards for our very first print run.”
Priority Bicycles Raised $550,000 During Its Kickstarter Campaign
“Five 50, so half a million dollars.”
Priority Sold Over $200,000 in Bikes on Kickstarter Day One
“And I think in the first day in Kickstarter, we sold over 200,000 dollars in bikes.”
ButcherBox raised $210,000 on Kickstarter against a $25,000 initial target
“And so we did a 30 day campaign. We went out to raise 25,000 dollars, and we ended up raising 210,000 dollars.”
Rae raised $60,000 on Kickstarter for 'Awkward Black Girl' in 30 days
“And we asked for 30,000 dollars, and then over 30 days, you know, people almost helped us to raise almost 60.”
Arora: Back to the Roots generated $500k in aquaponics pre-orders
“We put a 100,000 dollar goal up for 30 days, and we ended up hitting 250,000 dollars of pre-orders on Kickstarter. And another two 50 can our website in the following 30 days after close. We had almost half a million dollars of pre-orders off of like a three m…”
Natalie Dawn Raised $104,000 on Kickstarter for Solo Album
“And that, she ended up raising a 104,000 dollars.”
Brooklinen's revenue jumped from $2 million in 2015 to $20 million
“Yeah, in terms of the growth so we did, including the Kickstarter in 2014, we did about four or 500,002 1015 was two million for the year, and then for the year of 2016 it jumped to about twenty million or so.”
Final Straw raised $1.89M selling collapsible straws on Kickstarter in one month
“And the big goal was 5000 straws, which would have been about 70,000 dollars. But we sold about 60,000 straws and closed a month later with 1.89 million dollars in the bank.”
Brown: Allbirds precursor Kickstarter raised $120,000 in four days before being halted
“Ah, and then it went on the Kickstarter's homepage, and on their mailing list, where they send out sort of interesting projects, and, ah, it went to a hundred and, you know, 20,000 dollars in four days, and I had to stop it.”
Comedian David Cross was Kickstarter's first angel investor
“I had a friend of mine, and her cousin is David Cross, the comedian from Arrested Development, and many other, Mr. Show, and great stuff. And so she connected us, and we went and had a drink at a bar, and I talked to him about the idea, and, ah, a few months l…”
Andy Baio screened early Kickstarter developers because founders couldn't review code
“One of the people we met was Andy Baio, who really helped us kind of figure out what kind of technology we should be using, and helped us interview the developers that we Would hire, and he eventually became our first CTO. That was tremendously helpful because…”
Kickstarter has surpassed $3 billion in total project pledges
“Recently, we passed the three billion dollar pledge mark.”
Kickstarter added 'not a store' warnings and prototype rules to manage risk
“So we said, hey, you need to show where your prototype is at. You need to add the risks and challenges of this project as you see them. In the checkout process, we had Kickstarter is not a store, and we linked to some of our policies to let people know what di…”
A third of 'How You Built That' companies launched via Kickstarter funding
“We actually looked back at all the companies we featured, and at least one-third of those companies got off the ground with money raised on Kickstarter.”
Kickstarter surpassed $3 billion in cumulative pledged project funding by 2017
“Recently, we passed the three billion dollar pledge mark.”
Andy Baio joined Kickstarter as CTO because the founders couldn't review code
“One of the people we met was Andy Baio, who really helped us kind of Figure out what kind of technology we should be using, and helped us interview the developers that we would hire, and he eventually became our first CTO. That was tremendously helpful because…”
Neither Perry Chen nor Yancey Strickler could code when starting Kickstarter
“I cannot code and I couldn't code, but I think I had a sense of what it should feel like. I know what I like, I know what I think feels good when I'm on a site, but from the deep technical stuff, No, that was not my background at all. Yancey probably had been …”
Comedian David Cross was Kickstarter's first investor after a 2006 meeting
“I had a friend of mine, and her cousin is David Cross, the comedian from Arrested Development, and many other, Mr. Show, and great stuff. And so she connected us, and we went and had a drink at a bar, and I talked to him about the idea, and a few months later,…”
Brent Fersker: GOSO Cookware raised $166,000 CAD on Kickstarter
“We raised a total of a 166,000 Canadian dollars.”
FloorDrobe generated £18,000 in Kickstarter presales against a £4,000 target
“We wanted to pre-sell about 4000 pounds worth, and we sold about 18,000 pounds worth.”
Tapaninaho: Ooni raised £17,000 on Kickstarter and sold 200 post-campaign units
“The Kickstarter raised 17,000 pounds, yeah, and This was the kind of funny part of it was that, okay, there was 92 ovens were sold through the campaign, but we sold another 200 on the back of the extra press that happened in the following month.”
Neither Kickstarter co-founder knew how to code
“Well, I certainly didn't from any technical sense. I cannot code, and I couldn't code. But, I think I Had a sense of what it should feel like. I know what I like, I know what I think feels good when I'm on a site, but from the deep technical stuff, no, that wa…”