Arora: Back to the Roots generated $500k in aquaponics pre-orders
Nikhil Arora · Back to the Roots: Nikhil Arora and Alejandro Velez · Nov 8, 2021 · at 1:01:13
Nikhil Arora is co-founder of Back to the Roots. He explains how the company validated consumer demand for its tabletop aquaponic Water Garden.
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“We put a 100,000 dollar goal up for 30 days, and we ended up hitting 250,000 dollars of pre-orders on Kickstarter. And another two 50 can our website in the following 30 days after close. We had almost half a million dollars of pre-orders off of like a three minute video and a concept”
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