80% of first Kickstarter water pumps died within 30 days
Nikhil Arora · Back to the Roots: Nikhil Arora and Alejandro Velez · Nov 8, 2021 · at 1:04:14
Nikhil Arora, co-founder of Back to the Roots, describes the manufacturing failure that nearly ruined their aquaponics product launch.
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“Our first pump was overheating in the unit because of the design constraints, and, you know, almost was like, 80% of the pumps, Alex, died within the first 30 days of the units going out on Kickstarter, and it was it literally put us out of business almost.”
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