The Ledger
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Ansel lost friendships enforcing a strict no-VIP line policy for Cronuts
“Yes, I mean, I lost a few friends in the process, but I wanted to be true to myself, you know. I was out of respect of people coming as early as two o'clock in the morning. If you want to try, you have to go in line.”
The Cronut went viral because consumers could instantly visualize the product
“I think, first, like, the name is cool. The simplicity of, like, when you look at it looks like a donut. When you hear about it, It's croissant and donut, so you can visualize it without even eating.”
Ansel refused to mass-produce and ship frozen Cronuts worldwide
“I don't want to run a factory, you know, producing like a million cornets every day and ship it frozen around the world. It's, I don't believe in that.”
Over 150 people queued before opening after Grub Street covered the Cronut
“And by day three of the article being posted, we had, I look outside, and I see a line, and I see lines stretching around the corner, so I go around the corner, and it's going all the way down to the block, to the end of the block. I was like, what the hell's …”
Rivals filed 24 copycat trademark applications within days of the Cronut
“So she registered the trademark Cronut for me. And three or four days later, there were like, 24, 25 applications for the same, from the same mark.”