Lena Phoenix discusses manufacturing and IP hurdles Xero Shoes faced with overseas factories during early product development.
0:00 / 0:10exact quote · 10.6s
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“We learned that our first factory had actually patented our Saturnal design in China, so that was something we had to deal with.”
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More from Lena Phoenix
Insight
Phoenix advises entrepreneurs to run away from starting shoe companies
“Like if you're thinking about Starting a shoe company, I would just say run as fast as you can in the other direction”
Lena PhoenixMar 13, 2023▶ 1:17:03Xero Shoes: Steven Sashen and Lena Phoenix
AssertionNot publicly verifiable
Xero Shoes scaled from $114,000 to $500,000 in its first three years
“So our first year, we did a 114,000 in revenue, and the, that was our first 12 months, so late to twenty-oh nine. Late to twenty-ten. Twenty-ten... And so we, our second year in business, and we're not getting paid, you know, everything is going back into the …”
Lena PhoenixMar 13, 2023▶ 45:00Xero Shoes: Steven Sashen and Lena Phoenix
AssertionContradicted
Xero Shoes created the first outsole specifically designed for barefoot running
“These guys helped us with the initial design for what was actually the first outsole specifically designed for barefoot style running”
Lena PhoenixMar 13, 2023▶ 47:51Xero Shoes: Steven Sashen and Lena Phoenix
Insight
Factories initially lose money on new manufacturing clients and take a bet
“It's very difficult to become a new manufacturing client because the factory is losing money on you. They're really, they're taking a bet”
Lena PhoenixMar 13, 2023▶ 52:28Xero Shoes: Steven Sashen and Lena Phoenix
Disclosure
The founders put $100,000 on credit cards to finance shoe molds
“We had put about a 100,000 dollars on those credit cards to pay for the cost of the molds, and we had to pay in advance of selling the material.”
Lena PhoenixMar 13, 2023▶ 50:10Xero Shoes: Steven Sashen and Lena Phoenix
AssertionNot checkable as stated
Xero Shoes generated 10% of its lifetime sales in one week
“And then about 45 minutes after the airing, then the phone started blowing up as well, and the orders just started pouring in, and we did 10% of our lifetime sales volume in that week.”
Lena PhoenixMar 13, 2023▶ 1:00:00Xero Shoes: Steven Sashen and Lena Phoenix
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