Phoenix advises entrepreneurs to run away from starting shoe companies
Lena Phoenix · Xero Shoes: Steven Sashen and Lena Phoenix · Mar 13, 2023 · at 1:17:03
Lena Phoenix, co-founder of Xero Shoes, discusses the immense challenges of manufacturing and scaling in the footwear sector.
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“Like if you're thinking about Starting a shoe company, I would just say run as fast as you can in the other direction”
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