Xero Shoes

“So our email list is, you know, just shy of a million people. And we have a list that we call our inner circle list for people who raise their hand and say, they really want to help. And it's like 70,000 people.”

“These guys helped us with the initial design for what was actually the first outsole specifically designed for barefoot style running”

“And then about 45 minutes after the airing, then the phone started blowing up as well, and the orders just started pouring in, and we did 10% of our lifetime sales volume in that week.”

“So our first year, we did a 114,000 in revenue, and the, that was our first 12 months, so late to twenty-oh nine. Late to twenty-ten. Twenty-ten... And so we, our second year in business, and we're not getting paid, you know, everything is going back into the …”

“So we had about 5000 foot tracings, and we mapped those out to come up with the right shape for a shoe.”

“When we were first trying to get into retail, we had a significant order that was supposed to get placed one day by a major, major retailer. And at the end of the day, the order didn't come through, and we called and said, what happened? And from investigating…”

“Yeah, we had 270,000 visitors at the same, at one time for about 12 minutes.”

“I would I printed up a few thousand business cards, and I would go to bookstores and find his book, and then insert our business card in the book. and then eventually I made like 50,000 of those and sent those to customers and asked them to do the same thing…”

“Had those things fit my feet, we would have never started Zero Shoes.”

“It's very difficult to become a new manufacturing client because the factory is losing money on you. They're really, they're taking a bet”

“We had put about a 100,000 dollars on those credit cards to pay for the cost of the molds, and we had to pay in advance of selling the material.”

“The gist of it is everything we're going to talk about when it has to do with our business. It's not about footwear. It's about natural form. It's letting your body do what bodies are made to do naturally without getting in the way.”

“Well, we did forty eight million in net revenue, well, net sales in twenty-twenty-two.”

“By 2020, we had personally guaranteed Five million dollars in debt financing, a combination of SBA loans, the, this family office, as well as short-term lines of credit,”

“The greater it is, the higher the probability of collapse, because you're always going to end up over leveraged in some way, or subject to some weird change. I mean, I think of companies that have one major wholesale account. If that one account, if anything c…”

“We learned that our first factory had actually patented our Saturnal design in China, so that was something we had to deal with.”