Xero Shoes, every mention
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tap a year for its mentions
every year anyone Guy Raz 9Steven Sashen 4
Verbatim, from the transcripts: the passages where Xero Shoes comes up
Xero Shoes: Steven Sashen and Lena Phoenix
- ▶ 0:59 Guy Raz I'm Guy Raz, and on the show today, how a five-kilometer run in bare feet led Stephen Sashen and Lena Phoenix to build Zero Shoes, a minimalist shoe brand that's grown into a multi-million dollar business. 5 times in the scene
- ▶ 33:15 Steven Sashen Had those things fit my feet, we would have never started Zero Shoes.
- ▶ 37:31 Steven Sashen Well, I needed a name, and I just, it's two in the morning, and I thought, um, hmm, and somehow Invisible Shoes popped into my head, but invisibleshoesplural.com was taken, so I just grabbed invisibleshoe.com. 3 times in the scene
- ▶ 54:30 Guy Raz Um, also, I think around this time, like, 2012 or 13, um, you changed the name of the brand from Invisible Shoes to Zero Shoes with an X, right? 3 times in the scene
- ▶ 1:23:25 Guy Raz That's Stephen Session and Lena Phoenix, co-founders of Zero Shoes.