Kat Hantas, co-founder of 21 Seeds, critiques existing flavored spirit products on the market when formulating their infused tequila.
0:00 / 0:07exact quote · 7.3s
720p mp4 · rendered on demand · StarZero watermark
“Our problem with flavored spirits is that they tend to be overly sweet and Have a weird aftertaste like you're sucking on a nickel, and smell like a Jolly Rancher.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Kat Hantas
AssertionSupported
Hantas: 21 Seeds Became the Market Leader in Flavored Tequila
“We were now on the leaderboard, like suddenly this little brand, 21 seeds is now suddenly the leader in flavored tequila and it's actually growing serious share.”
Hantas: Horror films sell on high concepts rather than A-list talent
“With horror, A, it works, if, as long as it's a good concept, and B, you don't have to worry so much about the A-list actors, because anyway, you know, they all die. It's really the idea that sells it, so as, like, young, New producers. We thought it would be …”
Hantas: The 2018 tequila market ignored women and spritz drink occasions
“Cause at that time in the world of tequila, there were shots. So like, and then there was like sipping tequila, right? And the sipping tequila was really being marketed like scotches and whiskeys to a male consumer. And there was nobody talking about, you know…”
Hantas: Co-founders are essential because friends quickly tire of your startup complaints
“It's incredibly lonely. And your family very quickly tire of hearing about your woes and your friends. Follow pretty shortly thereafter. They don't want to hear about it. So you definitely need, you know, some people in the trenches with you.”
Hantas: 21 Seeds convinced women to buy hard alcohol for home consumption
“Prior to 21 Seeds, really, women would bring wine and beer, buy that for the house, and they weren't in the business of really buying hard alcohol for the house, and we really changed that behavior.”
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.