Culver: Culver's Did Not Make a Profit Until Its Third Year
Craig Culver · Culver's: Craig Culver · Oct 17, 2022 · at 32:52
Craig Culver, co-founder of Culver's, describes the early financial struggles and eventual word-of-mouth growth after opening the first location in Sauk City, Wisconsin in 1984.
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“And so our business started, people were coming from 50 miles around to have frozen custard or a butter burger, and it was the third year when we made money.”
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