Small-town restaurants must offer broad menus to survive, says Craig Culver
Craig Culver · Culver's: Craig Culver · Oct 17, 2022 · at 30:23
Craig Culver, co-founder of Culver's, explains why the restaurant launched with an extensive menu rather than the limited menu strategy typical of fast-food chains.
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“Well, in a small town, you've got to attract Everybody. Young people, the middle-aged people, the seniors, and coming from the supper club business, we were used to big menus and things like that, but thinking back, I mean, I would have loved to had a simple menu like In-N-Out or something like that where, you know, it's just basically a burger. I mean, it's so much easier to operate, but again, in a town of You know, five or 6000. We had to attract everybody, and including all those people going by in the highway.”
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