Cole: Liz Claiborne deal guaranteed $250M annual sales by year five
Kenneth Cole · Kenneth Cole: Kenneth Cole · Nov 16, 2020 · at 51:59
Designer Kenneth Cole discusses licensing agreements made while leading his publicly traded fashion brand in the late 1990s.
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“We licensed women's wear to Liz Claiborne, and they agreed to huge Minimum sales levels. Actually, two hundred and fifty million dollars a year, which is crazy high numbers. Guaranteed by the... By the fifth year of our relationship.”
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