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Liz Claiborne

2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Nov 16, 2020 by Kenneth Cole · said 2 times in 1 episodes since 2020 · across every show →

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brought up most by Kenneth Cole (2)

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2020 2 mentions in 1 episode

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Everything said about Liz Claiborne, oldest first

Nov 16, 2020
Assertion Supported
Cole: Liz Claiborne deal guaranteed $250M annual sales by year five
“We licensed women's wear to Liz Claiborne, and they agreed to huge Minimum sales levels. Actually, two hundred and fifty million dollars a year, which is crazy high numbers. Guaranteed by the... By the fifth year of our relationship.”
Kenneth Cole Nov 16, 2020 ▶ 51:59 Kenneth Cole: Kenneth Cole
Nov 16, 2020 negative
Opinion
Cole: Liz Claiborne licensing deal diluted brand value and went down-market
“It was a good short-term decision, but I didn't have appropriate foresight. And over time, it did dilute the brand value. So it did take the product down market.”
Kenneth Cole Nov 16, 2020 ▶ 53:03 Kenneth Cole: Kenneth Cole
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