Kenneth Cole

27 statements across 2 episodes · 7 bullish · 2 bearish · 1 people on the record · first statement Nov 16, 2020 by Kenneth Cole · said 13 times in 2 episodes since 2020 · across every show →

On the record as a speaker too: Kenneth Cole's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (13)

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0040.5812020202120222023202420252026episodesmentions per episode
2026 8 mentions in 1 episode
2020 5 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Kenneth Cole, oldest first

Nov 16, 2020
Insight
Cole: Economic downturns create the greatest opportunities to reinvent
“So, and then in tough times, I've always said are the greatest opportunities because people, you know, when things are good, people want to just do what they're doing and do more of it. And it's only when things are difficult that they looking to kind of re re…”
Kenneth Cole Nov 16, 2020 ▶ 30:01 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Assertion Not checkable as stated
Kenneth Cole sold 40,000 shoe pairs from his faked movie trailer
“I sold maybe 40,000 pair at the show.”
Kenneth Cole Nov 16, 2020 ▶ 26:46 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Assertion Supported
Cole: Kenneth Cole generated $5M in its first year in business
“The company, its first year in business did five million dollars.”
Kenneth Cole Nov 16, 2020 ▶ 32:21 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Insight
Cole: Startups fail because founders underestimate time to ROI
“And at the time I think 60 plus percent of businesses, probably even more today, Startup businesses fail in the first year, because people underestimate the amount of time it takes before there's a return on that investment.”
Kenneth Cole Nov 16, 2020 ▶ 20:51 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Insight
Cole: Importing shoes avoids domestic factory overhead and downside risk
“And then it became very clear that in that sort of a business model, if you do a lot of business, you make a ton of money. If you do a little bit, you make less, but you don't have all the overhead that we had in a domestic shoe factory.”
Kenneth Cole Nov 16, 2020 ▶ 11:14 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Disclosure
Kenneth Cole: Owns 100% of Kenneth Cole Productions
“Well, at that time I owned the 80%, now I own the hundred.”
Kenneth Cole Nov 16, 2020 ▶ 1:00:32 Kenneth Cole: Kenneth Cole
Nov 16, 2020 positive
Assertion Not checkable as stated
Kenneth Cole achieved positive cash flow by collecting before paying Italian factories
“And I had them flown in from Italy and I would then turn around and ship them before I had to pay for them. And then I got paid before I had to pay the factories. So I had positive cash flow like three months into business.”
Kenneth Cole Nov 16, 2020 ▶ 28:35 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Disclosure
Kenneth Cole: Took company private specifically to close retail stores
“And the reason we went private is to close them.”
Kenneth Cole Nov 16, 2020 ▶ 1:02:12 Kenneth Cole: Kenneth Cole
Nov 16, 2020 positive
Assertion Supported
Cole: Annie Leibovitz photographed Kenneth Cole's AIDS campaign pro bono
“I asked Annie if she would, on a pro bono basis, because I didn't really have any money, if she would help me do a campaign, do a photograph, and she agreed to do it.”
Kenneth Cole Nov 16, 2020 ▶ 39:07 Kenneth Cole: Kenneth Cole
Nov 16, 2020 positive
Assertion Supported
Cole: Christie Brinkley posed eight months pregnant for AIDS ad
“Christy Brinkley was one of them, and Christy Did it, by the way, and she was eight and a half months pregnant, and Christy hadn't been seen publicly in, I don't know, five months, but she allowed herself to be photographed for this ad, eight and a half months…”
Kenneth Cole Nov 16, 2020 ▶ 39:21 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Disclosure
Cole expanded product categories to avoid diluting brand equity with lower prices
“Instead I chose to keep the essence of the brand the way it was, and create more products for the same person, and then not that much later, including the male complement to the women's shoes, which is myself.”
Kenneth Cole Nov 16, 2020 ▶ 33:43 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Insight
Naming a company after yourself bypasses lengthy trademark clearance risks
“I couldn't take the chance of a made-up name, and finding out many, many months or years later whether it was acceptable or not through the trademark process, because we didn't have Google in those days. But I also knew you can usually get away with your own n…”
Kenneth Cole Nov 16, 2020 ▶ 19:46 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Assertion Supported
Kenneth Cole faked a movie production to secure a NYC trailer permit
“That afternoon, we went to a stationery store, changed the companies, the letterhead, mechanical ink, the chemical productions ink, and then we filed for a permit, sent the letter to the mayor that afternoon, asking for permission to shoot a full-length motion…”
Kenneth Cole Nov 16, 2020 ▶ 23:40 Kenneth Cole: Kenneth Cole
Nov 16, 2020 positive
Disclosure
Cole: Licensing model shielded Kenneth Cole from worse COVID-19 fallout
“We're better off than most because a lot of our, the business model is built on, is on, on contractual relationships and licenses. So there's some level of assured income.”
Kenneth Cole Nov 16, 2020 ▶ 1:07:32 Kenneth Cole: Kenneth Cole
Nov 16, 2020 positive
Assertion Not checkable as stated
Kenneth Cole stores boosted wholesale shoe sales at co-located Nordstrom locations
“I remember having a conversation with Nordstrom at the time, and they were a big customer, and they were challenging the fact that we had all these stores, and I would show them quantifiably how every mall that we had a store, where they had a store, they did …”
Kenneth Cole Nov 16, 2020 ▶ 50:16 Kenneth Cole: Kenneth Cole
Nov 16, 2020 negative
Disclosure
Cole originally avoided footwear, viewing women's shoes as unmasculine
“But the last thing on my mind was, the last thing I would have imagined myself doing, and the least masculine thing I could have imagined myself doing was going to the women's shoe business. So it wasn't something I ever contemplated.”
Kenneth Cole Nov 16, 2020 ▶ 5:38 Kenneth Cole: Kenneth Cole
Nov 16, 2020 neutral
Disclosure
Kenneth Cole: Brand campaigns are social and human messages, not political
“I tell people that I'm not political. That my messages are not political messages, they're social messages, or maybe human messages, but they're not social, they've been, they're social messages that have been politicized, but I don't talk about politics. And,…”
Kenneth Cole Nov 16, 2020 ▶ 43:34 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Assertion Supported
Cole: Liz Claiborne deal guaranteed $250M annual sales by year five
“We licensed women's wear to Liz Claiborne, and they agreed to huge Minimum sales levels. Actually, two hundred and fifty million dollars a year, which is crazy high numbers. Guaranteed by the... By the fifth year of our relationship.”
Kenneth Cole Nov 16, 2020 ▶ 51:59 Kenneth Cole: Kenneth Cole
Nov 16, 2020 negative
Opinion
Cole: Liz Claiborne licensing deal diluted brand value and went down-market
“It was a good short-term decision, but I didn't have appropriate foresight. And over time, it did dilute the brand value. So it did take the product down market.”
Kenneth Cole Nov 16, 2020 ▶ 53:03 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Insight
Cole: Product design alone is worthless without direct consumer visibility
“But there were other designs, and if you don't see my designs, like a tree in the forest, I'm only as good as you know me to be. And if I'm not out there, then I don't exist.”
Kenneth Cole Nov 16, 2020 ▶ 46:40 Kenneth Cole: Kenneth Cole
Nov 16, 2020 neutral
Insight
Modern consumers view themselves as brands rather than buying fashion brands
“People don't buy brands today, I don't believe. I think people recognize today that they are their own brands, and every day they wake up and they curate their own brands on their social media. And they don't just curate the content, they also curate the audie…”
Kenneth Cole Nov 16, 2020 ▶ 1:13:03 Kenneth Cole: Kenneth Cole
Nov 16, 2020
Assertion Partly supported
Cole: Kenneth Cole sold to Saks, Macy's, and Bloomingdale's in year one
“My first year in business, I sold Saks, I sold Macy's, I sold Boomingdale's, I sold Bergdorf's, I think.”
Kenneth Cole Nov 16, 2020 ▶ 15:53 Kenneth Cole: Kenneth Cole
Jul 16, 2026
Insight
Cole: Founders must view physical retail stores purely as marketing investments
“You almost have to be prepared to write it off to look at it as a marketing and branding and initiative.”
Kenneth Cole Jul 16, 2026 ▶ 29:10 Advice Line with Kenneth Cole
Jul 16, 2026 positive
Insight
Cole: Brands must deliver what customers want in unexpected ways
“And I also learned early on in my career that my goal is not to tell them what they should wear. It's to understand what they want and give it to them, but not how they expect it.”
Kenneth Cole Jul 16, 2026 ▶ 3:26 Advice Line with Kenneth Cole
Jul 16, 2026 neutral
Assertion Supported
Cole: The US had 70 to 80 department store chains in the 1980s
“When I started my business, there was maybe 70 or 80 department store chains in the United States.”
Kenneth Cole Jul 16, 2026 ▶ 43:28 Advice Line with Kenneth Cole
Jul 16, 2026 positive
Opinion
Cole: Businesses must fill the social gaps left by modern governments
“A government today is, is neither willing or able to service so many of the social needs that it used to in the past, and I do believe it's incumbent upon us to do a lot of that.”
Kenneth Cole Jul 16, 2026 ▶ 4:36 Advice Line with Kenneth Cole
Jul 16, 2026
Assertion Partly supported
Cole: Built a coalition of 50 major mental health providers
“So, I built a coalition of 50 of the nation's largest mental health service providers, mentalhealth.org, if you want to look at it.”
Kenneth Cole Jul 16, 2026 ▶ 5:13 Advice Line with Kenneth Cole
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