Expanding franchises in concentric geographic circles reduces operational risk
Craig Culver · Culver's: Craig Culver · Oct 17, 2022 · at 55:49
Craig Culver, co-founder of fast-food chain Culver's, explains his geographic franchising model after learning from an early failure opening isolated stores in Texas without scale.
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“We continue to grow in concentric circles, so we take our brand along with us, and that's very important because that takes a lot of the risk out of it for the, that operator opening just outside the last restaurant.”
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