McCaughan: Record labels represent a shared aesthetic voice, not just manufacturing
Mac McCaughan · Merge Records: Laura Ballance and Mac McCaughan · Dec 6, 2021 · at 30:51
Mac McCaughan and Laura Ballance are the co-founders of Merge Records and members of Superchunk.
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“I thought of a label as the kind of aesthetic umbrella of, like, a certain group of artists. In other words, like, when I thought of record labels, I thought of For AD, or Sub Pop, or Discord, or Teen Beat Records. Like, they each had their own kind of voice”
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