McCaughan: You can judge a music demo within 30 seconds
Mac McCaughan · Merge Records: Laura Ballance and Mac McCaughan · Dec 6, 2021 · at 59:29
Merge Records co-founder Mac McCaughan explains their A&R screening process for filtering through thousands of unsolicited demo tapes and CDs.
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“The good thing is you can often tell within 30 seconds or so whether this is going to be something that you're into or not, you know. Sometimes without even listening to it from the way it's being presented to you can tell, so you're not literally listening to thousands and thousands of entire demos, but there's a lot to go through and you don't want to miss something that could be amazing, you know.”
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