McCaughan: Performing well earns artist retention better than contract lock-in
Mac McCaughan · Merge Records: Laura Ballance and Mac McCaughan · Dec 6, 2021 · at 43:01
Superchunk frontman and Merge Records co-founder Mac McCaughan reflects on the label's ethos and why they initially eschewed multi-album artist contracts.
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“I mean, our assumption, I think, to this day is that if we're doing a good job, then why wouldn't you want to do another record with us? Though we do use contracts now, but we were taking the handshake deal model from labels like Touch and Go and Discord and labels on the punkier side of the industry.”
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