Stacy Madison, co-founder of Stacy's Pita Chips, explains how she and her partner reinvested revenue rather than taking profits when the company crossed $1M in revenue.
0:00 / 0:12exact quote · 12.8s
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“We really paid ourself very little, and if anything, we really weren't making anything, because everything went back into, you know, if we needed another oven, well, you know, you don't buy this, you don't buy that, you don't do this, because you need another oven.”
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More from Stacy Madison
Insight
Stacy Madison: Prove your concept in retail before pivoting from side hustle
“You ask the question, well, when do you know when you switch or you make that decision? My answer would be, you need to prove out the concept outside of just where you are. So you have to take, whether it's taking the bags of chips to the stores, talking to th…”
Stacy MadisonOct 16, 2025▶ 7:47Advice Line with Stacy Madison of Stacy’s Pita Chips
Disclosure
Stacy's Pita Chips used a female name explicitly to sell more snacks
“We chose it because we thought that a female name on a snack food brand would sell more than a male name.”
Stacy MadisonAug 9, 2021▶ 24:47Stacy's Pita Chips: Stacy Madison (2019)
Disclosure
Stacy Madison: Female names on snack brands sell better than male names
“We chose it because we thought that a female name on a snack food brand would sell more than a male name.”
Stacy MadisonMay 27, 2019▶ 25:47Stacy's Pita Chips: Stacy Madison
AssertionSupported
Stacy's hacked a Campbell's Soup carrot cutter to slice its pita chips
“What we ended up buying was a machine that used to cut carrots for Campbell's soup. So, you know how they cut those tiny little squares? Well, what he did is he took those blades and spaced them further apart”
Stacy MadisonMay 27, 2019▶ 37:06Stacy's Pita Chips: Stacy Madison
AssertionNot checkable as stated
Trader Joe's paying early allowed Stacy's to avoid taking outside equity
“Trader Joe's was an amazing company to do business with. They paid On time or early. And because of that, we were able to not take on equity.”
Stacy MadisonMay 27, 2019▶ 44:45Stacy's Pita Chips: Stacy Madison
Insight
Restaurants routinely hire temporary launch staff only to immediately lay them off
“They always hire people to get restaurants open, and then they let them go”
Stacy MadisonAug 9, 2021▶ 10:02Stacy's Pita Chips: Stacy Madison (2019)
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