Stacy Madison: Female names on snack brands sell better than male names
Stacy Madison · Stacy's Pita Chips: Stacy Madison · May 27, 2019 · at 25:47
Stacy Madison discusses the rationale behind naming Stacy's Pita Chips after herself rather than co-founder Mark Andrus.
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“We chose it because we thought that a female name on a snack food brand would sell more than a male name.”
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