Stacy's Pita Chips

25 statements across 3 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement May 27, 2019 by Stacy Madison · said 54 times in 10 episodes since 2019 · across every show →

Mentions by year

brought up most by Guy Raz (53), Stacy Madison (1)

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2025 13 mentions in 1 episode
2023 1 mention in 1 episode
2021 17 mentions in 4 episodes 4 per episode
2020 2 mentions in 2 episodes 1 per episode
2019 21 mentions in 2 episodes 11 per episode

every mention, scene by scene, with the transcript →

Everything said about Stacy's Pita Chips, oldest first

May 27, 2019
Assertion Supported
Stacy's hacked a Campbell's Soup carrot cutter to slice its pita chips
“What we ended up buying was a machine that used to cut carrots for Campbell's soup. So, you know how they cut those tiny little squares? Well, what he did is he took those blades and spaced them further apart”
Stacy Madison May 27, 2019 ▶ 37:06 Stacy's Pita Chips: Stacy Madison
May 27, 2019
Assertion Supported
Stacy's secured $60,000 SBA bank loan with 20% family funding
“So we had to put down 20% of the 60,000, and that's where our family kicked in.”
Stacy Madison May 27, 2019 ▶ 28:09 Stacy's Pita Chips: Stacy Madison
May 27, 2019
Assertion Not publicly verifiable
Madison: Stacy's Pita Chips fire caused $9M in damage, burned 25% of plant
“There was nine million dollars in damages, and 25% of the factory was burnt down.”
Stacy Madison May 27, 2019 ▶ 47:57 Stacy's Pita Chips: Stacy Madison
May 27, 2019 positive
Assertion Not checkable as stated
Trader Joe's paying early allowed Stacy's to avoid taking outside equity
“Trader Joe's was an amazing company to do business with. They paid On time or early. And because of that, we were able to not take on equity.”
Stacy Madison May 27, 2019 ▶ 44:45 Stacy's Pita Chips: Stacy Madison
May 27, 2019 neutral
Assertion Partly supported
Madison: Stacy's bought and converted a 200k+ sq ft Sealy mattress factory
“We had moved to the Sealy mattress factory, where we bought the building, and it was two or 300,000 square feet, something like that. It was basically four acres inside. And we converted the Sealy mattress factory into a giant pita chip factory.”
Stacy Madison May 27, 2019 ▶ 45:50 Stacy's Pita Chips: Stacy Madison
May 27, 2019
Assertion Supported
Madison: Stacy's Pita Chips launched with Parmesan and cinnamon sugar, not Simply Naked
“Everybody thinks Simply Naked was our first flavor. It wasn't. It was the Parmesan and the cinnamon sugar.”
Stacy Madison May 27, 2019 ▶ 20:27 Stacy's Pita Chips: Stacy Madison
May 27, 2019
Disclosure
Stacy Madison: Female names on snack brands sell better than male names
“We chose it because we thought that a female name on a snack food brand would sell more than a male name.”
Stacy Madison May 27, 2019 ▶ 25:47 Stacy's Pita Chips: Stacy Madison
May 27, 2019
Assertion Partly supported
Stacy's secured $350k bank loan after initial $500k rejection
“They said no to 500, and over a couple of months, we were able to scale it back, and they did say yes to 350.”
Stacy Madison May 27, 2019 ▶ 29:43 Stacy's Pita Chips: Stacy Madison
Aug 9, 2021
Disclosure
Madison: Stacy's Pita Chips converted a 200k+ sq ft Sealy factory
“At this point, we were, we had moved to the Sealy Mattress Factory, where we bought the building, and it was Two or 300,000 square feet, something like that. It was basically four acres inside. And we converted the Sealy mattress factory into a giant pita chip…”
Stacy Madison Aug 9, 2021 ▶ 44:50 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Assertion Partly supported
Stacy Madison: Stacy's bought a 52-foot custom oven the size of an 18-wheeler
“Yeah, in the endgame, we ended up having to purchase a custom-built oven. It was the size of a fifty-two-foot, like an eighteen-wheeler truck.”
Stacy Madison Aug 9, 2021 ▶ 34:54 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Assertion Not publicly verifiable
Madison: Stacy's Pita Chips secured a $350,000 bank loan after $500k rejection
“So they said no to 500, and over a couple of months, we were able to scale it back, and they did say yes to 350.”
Stacy Madison Aug 9, 2021 ▶ 28:43 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Assertion Supported
Stacy's Pita Chips reached $65 million in annual sales by 2006
“65, I think.”
Stacy Madison Aug 9, 2021 ▶ 45:20 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021 positive
Assertion Not publicly verifiable
Madison cold-pitched Bread & Circus in Boston for her first retail account
“I took the bag and I walked into Bread and Circus in downtown Boston and I said, hi, I'm Stacy. These are my chips and I'd love for you to give them a try.”
Stacy Madison Aug 9, 2021 ▶ 23:51 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021 neutral
Disclosure
Madison: Stacy's original goal was to remain a regional Northeast brand
“Our goal was to be a regional brand, more like Cape Cod potato chips, and we were going to keep things manageable and in the Northeast”
Stacy Madison Aug 9, 2021 ▶ 30:01 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Assertion Supported
Stacy's Pita Chips automated pita slicing using a modified Campbell's carrot cutter
“What we ended up buying was a machine that used to cut carrots for Campbell's soup. So, you know how they cut those tiny little squares? Well, what he did is he took those blades and spaced them further apart, and when he first spaced these blades, and all of …”
Stacy Madison Aug 9, 2021 ▶ 36:00 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Insight
Madison: Turning a real profit takes five years, not three
“People say it takes three years. I would say it takes five.”
Stacy Madison Aug 9, 2021 ▶ 38:25 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021 neutral
Assertion Supported
Co-founders Stacy Madison and Mark Andrus split the company 50/50 during divorce
“We went to court together, and we went before the judge, and we said, we want to get a divorce, and we're splitting this fifty-fifty, and we really had no assets. Everything we had was the company, and we agreed, we built this together, and we were splitting t…”
Stacy Madison Aug 9, 2021 ▶ 40:21 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021 positive
Opinion
Madison: Stacy's Pita Chips succeeded through resilience, not just luck
“You know, a lot of people say, oh, she got lucky. That really pisses me off. Cause, you know, yeah, maybe the stars aligned, and maybe the timing was right for a lot of things, but each and every one of the challenges and the hurdles that you overcome, others …”
Stacy Madison Aug 9, 2021 ▶ 54:42 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Disclosure
Madison: Stacy's founders reinvested all early earnings into factory equipment
“We really paid ourself very little, and if anything, we really weren't making anything, because everything went back into, you know, if we needed another oven, well, you know, you don't buy this, you don't buy that, you don't do this, because you need another …”
Stacy Madison Aug 9, 2021 ▶ 38:43 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021 neutral
Assertion Not checkable as stated
Stacy Madison: Post-sale PepsiCo contract required only 20 days of work per year
“I was contracted to stay, but I really only had to work 20 days a year”
Stacy Madison Aug 9, 2021 ▶ 49:51 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Assertion Not publicly verifiable
A factory fire caused $9M in damages right before the PepsiCo sale
“There was nine million dollars in damages, and 25% of the factory was burnt down.”
Stacy Madison Aug 9, 2021 ▶ 46:54 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021
Disclosure
Stacy's Pita Chips used a female name explicitly to sell more snacks
“We chose it because we thought that a female name on a snack food brand would sell more than a male name.”
Stacy Madison Aug 9, 2021 ▶ 24:47 Stacy's Pita Chips: Stacy Madison (2019)
Aug 9, 2021 positive
Disclosure
Massive Trader Joe's purchase orders allowed Stacy's Pita Chips to avoid VC
“And at that point, you know, everything just went back into the business, but we were just about to give up a piece of the company, and we never ended up actually doing that because we got Trader Joe's, and they were ordering by the truckload.”
Stacy Madison Aug 9, 2021 ▶ 44:09 Stacy's Pita Chips: Stacy Madison (2019)
Oct 16, 2025 positive
Insight
Stacy Madison: Food brands should pair founder names directly with core products
“And I would make sure that you're always the Stucky's Pecan. Get your name with your product. Stacey's Pita Chips.”
Stacy Madison Oct 16, 2025 ▶ 52:27 Advice Line with Stacy Madison of Stacy’s Pita Chips
Oct 16, 2025
Insight
Stacy Madison: Prove your concept in retail before pivoting from side hustle
“You ask the question, well, when do you know when you switch or you make that decision? My answer would be, you need to prove out the concept outside of just where you are. So you have to take, whether it's taking the bags of chips to the stores, talking to th…”
Stacy Madison Oct 16, 2025 ▶ 7:47 Advice Line with Stacy Madison of Stacy’s Pita Chips
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