Gymshark employees tried to play the founder and new CEO against each other
Ben Francis · Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand. · Nov 17, 2025 · at 56:31
Gymshark founder Ben Francis explains the leadership dynamics and alignment needed when Steve Hewitt was CEO while Francis remained majority owner.
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“If people didn't get the answer they wanted from Steve, then they would come to me, or the opposite way around, so they'd sort of try and play almost like mom off dad sort of thing. So our relationship was really important.”
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