Gymshark

“It was 52 pounds. The cost to us was 50 to the dropshipper, so we had a two pound profit.”

“No, no, that, that, that was the end of our personal relationship there, which I think is a shame, but it is what it is ultimately.”

“We could sell, I make 50 pounds worth of supplements, make two pounds in margin, or we could sell 30 pounds worth of clothing and make 15 pounds.”

“I know the U.S. So the U.S. Is now, the U.S. Is now the majority of the business.”

“It would have been less than 10,000 pounds, but it would have been in the thousands.”

“So, they flew out to the event, and that, that was a, we didn't even realize it at the time, that was a game changer for us.”

“We, well, we were, well, we were, and we are a cash generative business. We sell products at a high margin, and we have the cash come in before we distribute it, and we certainly did then.”

“It was literally just me and Lewis for literally at least 18 months, probably even the first two years.”

“I don't think I ever did. That's not to say that I wasn't nervous, but I never had a feeling of imposter syndrome because, I mean, there was a point where I'd basically done every job, whether it's packing orders or customer support or product design, or I sor…”

“We did our first women range, women's range, and it was terrible. It was absolutely terrible. No one wanted it. It looked terrible. It fitted terrible. It just didn't work. And it was at that point where we realized that if we're going to build, if we're going…”

“Now at that point, we then bought a sewing machine, we brought a screen printer, we'd saved the money for it, and we started to basically to try to hand make, hand print our own clothing, basically, and that, that, that was where it all really started to kick …”

“No one made Clothing specific to bodybuilders and lifters, and it's less even, it was more around the branding. No one sold product that was dedicated to that sort of, that group that we were very much a part of.”

“No, so my, I can't remember the exact numbers, but I increased my shareholding through that event.”

“It's really important to me that we retain a really narrow focus. So the easiest thing for us to do would be to double or triple the size of our range and start selling basketball wear and fashion wear and soccer and everything. That, that's not interesting to…”

“No, we had no money, no ads, no nothing. It was literally just organic Facebook pages with pictures of lifters and bodybuilding news and things like that”

“We'd always found that the product that performed the best was that Physique accentuating product, both for men's and women's at this point, and that's, that was our real sort of bullseye, and that's what we just continued to double down on.”

“If people didn't get the answer they wanted from Steve, then they would come to me, or the opposite way around, so they'd sort of try and play almost like mom off dad sort of thing. So our relationship was really important.”

“So, so Lewis actually left the business in terms of his active involvement in the business. It was around We were doing a, it was somewhere between 10 and twenty million in revenue, so Lewis actually left the day-to-day of the business then,”

“So the board, we actually agreed to build a board after that deal. So before that, we hadn't had a board. It was just essentially me, Paul, Steve, running the business together.”

“The following week when we turned the website back on and we posted online that we were back live, we did 30,000 pounds in revenue in 30 minutes. Sold out of everything.”

“My perspective was very much like, I was really happy to roll the dice time and time again, and just keep growing and growing and growing the business, and to bring in more people More management types at the time and build the business from that perspective. …”