Gymshark refuses to expand beyond gym wear into soccer or basketball apparel
Ben Francis · Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand. · Nov 17, 2025 · at 1:07:26
Gymshark founder Ben Francis explains the brand's product strategy and refusal to dilute its core weightlifting niche to Guy Raz.
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“It's really important to me that we retain a really narrow focus. So the easiest thing for us to do would be to double or triple the size of our range and start selling basketball wear and fashion wear and soccer and everything. That, that's not interesting to us. What we want to do is retain a really considered position in the gym. Like, great brands are built around great products and a great product positioning. So that, that's what we're really focused on. So building the best gym wear in the world.”
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