Ben Francis

15 statements across 1 episodes · 3 bullish · 1 bearish · 1 people on the record · first statement Nov 17, 2025 by Ben Francis · across every show →

On the record as a speaker too: Ben Francis's record, appearances and statements → this page counts the times other people say the name.

Everything said about Ben Francis, oldest first

Nov 17, 2025
Assertion Not checkable as stated
The business split permanently ended the relationship between Gymshark's co-founders
“No, no, that, that, that was the end of our personal relationship there, which I think is a shame, but it is what it is ultimately.”
Ben Francis Nov 17, 2025 ▶ 53:27 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Assertion Not checkable as stated
Gymshark spent less than £10,000 on its first custom tracksuit inventory
“It would have been less than 10,000 pounds, but it would have been in the thousands.”
Ben Francis Nov 17, 2025 ▶ 25:07 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025 positive
Assertion Not checkable as stated
Flying American YouTube influencers to a UK fitness expo transformed Gymshark
“So, they flew out to the event, and that, that was a, we didn't even realize it at the time, that was a game changer for us.”
Ben Francis Nov 17, 2025 ▶ 22:41 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025 positive
Assertion Partly supported
Gymshark avoided early funding through high margins and upfront cash collection
“We, well, we were, well, we were, and we are a cash generative business. We sell products at a high margin, and we have the cash come in before we distribute it, and we certainly did then.”
Ben Francis Nov 17, 2025 ▶ 42:08 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Assertion Not checkable as stated
Gymshark operated with just two people for its first two years
“It was literally just me and Lewis for literally at least 18 months, probably even the first two years.”
Ben Francis Nov 17, 2025 ▶ 14:29 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025 neutral
Disclosure
Francis avoided imposter syndrome by personally doing every early job at Gymshark
“I don't think I ever did. That's not to say that I wasn't nervous, but I never had a feeling of imposter syndrome because, I mean, there was a point where I'd basically done every job, whether it's packing orders or customer support or product design, or I sor…”
Ben Francis Nov 17, 2025 ▶ 1:00:50 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025 negative
Assertion Not checkable as stated
Gymshark's first women's apparel range failed completely, prompting professional design hires
“We did our first women range, women's range, and it was terrible. It was absolutely terrible. No one wanted it. It looked terrible. It fitted terrible. It just didn't work. And it was at that point where we realized that if we're going to build, if we're going…”
Ben Francis Nov 17, 2025 ▶ 48:02 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Assertion Not checkable as stated
Gymshark pivoted to handmade apparel by purchasing a sewing machine and printer
“Now at that point, we then bought a sewing machine, we brought a screen printer, we'd saved the money for it, and we started to basically to try to hand make, hand print our own clothing, basically, and that, that, that was where it all really started to kick …”
Ben Francis Nov 17, 2025 ▶ 16:52 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Disclosure
Ben Francis increased his Gymshark equity stake during the General Atlantic deal
“No, so my, I can't remember the exact numbers, but I increased my shareholding through that event.”
Ben Francis Nov 17, 2025 ▶ 1:02:40 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025 positive
Disclosure
Gymshark's product strategy focused entirely on physique-accentuating gym apparel
“We'd always found that the product that performed the best was that Physique accentuating product, both for men's and women's at this point, and that's, that was our real sort of bullseye, and that's what we just continued to double down on.”
Ben Francis Nov 17, 2025 ▶ 54:14 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Insight
Gymshark employees tried to play the founder and new CEO against each other
“If people didn't get the answer they wanted from Steve, then they would come to me, or the opposite way around, so they'd sort of try and play almost like mom off dad sort of thing. So our relationship was really important.”
Ben Francis Nov 17, 2025 ▶ 56:31 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Assertion Supported
Gymshark co-founder Lewis Morgan stepped down between £10M and £20M revenue
“So, so Lewis actually left the business in terms of his active involvement in the business. It was around We were doing a, it was somewhere between 10 and twenty million in revenue, so Lewis actually left the day-to-day of the business then,”
Ben Francis Nov 17, 2025 ▶ 49:37 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Assertion Partly supported
Gymshark operated without a formal board until its General Atlantic investment
“So the board, we actually agreed to build a board after that deal. So before that, we hadn't had a board. It was just essentially me, Paul, Steve, running the business together.”
Ben Francis Nov 17, 2025 ▶ 1:03:25 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025 neutral
Disclosure
Francis flipped UK license plates from £300 to £3,000 as a teenager
“We would buy them. So it wasn't particularly sophisticated. We would literally, they would come through and you could buy them for 300 pounds or something, but you could sell them for two or 3000. So what we do is we'd sort of see what was coming up for releas…”
Ben Francis Nov 17, 2025 ▶ 5:27 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Nov 17, 2025
Disclosure
Gymshark's co-founders split over whether to hire management and scale aggressively
“My perspective was very much like, I was really happy to roll the dice time and time again, and just keep growing and growing and growing the business, and to bring in more people More management types at the time and build the business from that perspective. …”
Ben Francis Nov 17, 2025 ▶ 52:42 Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
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