Tiffany Masterson, founder of Drunk Elephant, details the initial product run and inventory volume at the brand's launch.
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“Six, and 5000 of each.”
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More from Tiffany Masterson
AssertionContradicted
Masterson: Drunk Elephant did zero paid advertising from launch until 2023
“So I decided not to advertise early on. Yep. Never advertised till last year, actually.”
Masterson: Nearly every skincare product on the market contained 'Suspicious Six' ingredients
“Every single product on the market I could find had one or more of these ingredients in them. Except for like a pure oil that you might buy at like a Whole Foods or something.”
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