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Tiffany Masterson

10 statements across 2 episodes · 1 bullish · 2 bearish · 2 people on the record · first statement Jan 29, 2024 by Tiffany Masterson · said 1 times in 1 episodes since 2024 · across every show →

On the record as a speaker too: Tiffany Masterson's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (1)

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2024 1 mention in 1 episode

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Everything said about Tiffany Masterson, oldest first

Jan 29, 2024 neutral
Assertion Not checkable as stated
Masterson: Sephora rejected Drunk Elephant's first product for being a single SKU
“I've reached out to Sephora. They've told me, no, we would never carry a single SKU. Like, in other words, if you don't have a group of products, we're not interested.”
Tiffany Masterson Jan 29, 2024 ▶ 24:48 Drunk Elephant: Tiffany Masterson
Jan 29, 2024 negative
Assertion Not checkable as stated
Masterson: Wonder Bar USA paid $18 cost of goods per cleansing bar
“Cost of goods, to buy the bar, they were buying the large bars for 18 dollars a bar.”
Tiffany Masterson Jan 29, 2024 ▶ 18:11 Drunk Elephant: Tiffany Masterson
Jan 29, 2024
Assertion Not checkable as stated
Masterson: A publicist pitched a $30,000 focus group for brand naming
“I hired this big, fancy publicist in New York, and I was super excited to work with them, and she actually asked me to put together a focus group. It was gonna cost me 30,000 dollars to talk about the name.”
Tiffany Masterson Jan 29, 2024 ▶ 45:09 Drunk Elephant: Tiffany Masterson
Jan 29, 2024
Assertion Not checkable as stated
Masterson: Brother-in-law bought $300,000 of cleansing bars to own North American distribution
“They called my brother-in-law, and they said, do you want to buy 300,000 dollars worth of bars? So he ended up with 300,000 dollars worth of bars to sell.”
Tiffany Masterson Jan 29, 2024 ▶ 17:46 Drunk Elephant: Tiffany Masterson
Jan 29, 2024 negative
Assertion Not checkable as stated
Masterson: Nearly every skincare product on the market contained 'Suspicious Six' ingredients
“Every single product on the market I could find had one or more of these ingredients in them. Except for like a pure oil that you might buy at like a Whole Foods or something.”
Tiffany Masterson Jan 29, 2024 ▶ 38:06 Drunk Elephant: Tiffany Masterson
Jan 29, 2024
Insight
Masterson: Brands should anchor in one retail channel rather than spread thin
“You don't want to spread yourself too thin. You want to get into one place and really get your feet on the ground.”
Tiffany Masterson Jan 29, 2024 ▶ 53:13 Drunk Elephant: Tiffany Masterson
Jan 29, 2024
Disclosure
Masterson: Drunk Elephant gave equity to every employee after 2017 buyout
“I met with the private equity team trying to, you know, start to really discuss how we want things set up, and I decided I wanted to make everybody an owner of the company. Everybody in the company was gonna have a piece of the company.”
Tiffany Masterson Jan 29, 2024 ▶ 1:21:37 Drunk Elephant: Tiffany Masterson
Jan 29, 2024
Assertion Not checkable as stated
Masterson: Drunk Elephant launched with six SKUs and 5,000 units each
“Six, and 5000 of each.”
Tiffany Masterson Jan 29, 2024 ▶ 48:49 Drunk Elephant: Tiffany Masterson
Jan 29, 2024
Assertion Supported
Masterson: Large Wonder Bar skincare cleansing bar retailed for $105
“The big bar was a 105 dollars. For, to sell, that's retail.”
Tiffany Masterson Jan 29, 2024 ▶ 13:50 Drunk Elephant: Tiffany Masterson
May 30, 2024 positive
Assertion Partly supported
Raz: Drunk Elephant secured early Sephora and Ulta meetings via trade shows
“What Tiffany did was, you know, she went to every trade show and eventually buyers from Sephora and Ulta came by and then she got meetings and it was just her and her sister at a trade show and a fold up table, you know.”
Guy Raz May 30, 2024 ▶ 21:48 Advice Line with Maureen Kelly of Tarte Cosmetics
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