Masterson: Drunk Elephant did zero paid advertising from launch until 2023
Tiffany Masterson · Drunk Elephant: Tiffany Masterson · Jan 29, 2024 · at 58:35
Tiffany Masterson discusses Drunk Elephant's launch strategy, explaining how the brand grew entirely through grassroots PR rather than traditional paid advertising.
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“So I decided not to advertise early on. Yep. Never advertised till last year, actually.”
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