Tiffany Masterson, founder of Drunk Elephant, recounts early equity disputes and operational tension with her brother-in-law's brother who served as the company's accountant.
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“Like, literally, like, David had seven percent of the company at that point.”
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More from Tiffany Masterson
AssertionContradicted
Masterson: Drunk Elephant did zero paid advertising from launch until 2023
“So I decided not to advertise early on. Yep. Never advertised till last year, actually.”
Masterson: Nearly every skincare product on the market contained 'Suspicious Six' ingredients
“Every single product on the market I could find had one or more of these ingredients in them. Except for like a pure oil that you might buy at like a Whole Foods or something.”
Masterson: Drunk Elephant gifted full sample kits to every Sephora employee
“I called Patrick and Charles, and I said, I think that we should put the money we just saved into sampling, and I think we should give every single employee at Sephora the littles kit, which was the whole line, but little version.”
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