New fast-food menu items typically lose consumer interest after eight weeks
Craig Culver · Culver's: Craig Culver · Oct 17, 2022 · at 1:03:10
Craig Culver, co-founder of fast-food chain Culver's, discusses how the brand maintains longevity amid shifting consumer tastes and competitive menu trends.
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“Innovation is, is very, very important, but just because you bring in a new product doesn't make Your business necessarily stronger. New things. I mean, it's great if you hit a home run and it's on your menu board forever or whatever, but usually give it six to eight weeks and it loses interest. So innovation is important, but being a leader in the business, that's far more important and continuing to attract the right people to your organization. That's far more important as well.”
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