Michael Kors describes presenting his first collection to Bergdorf Goodman fashion director Dawn Mello in 1981.
Insight
The luxury fashion playbook is never talking down to the customer
“I think the big playbook is never talk down to the customer. So whether it's a t-shirt or an evening gown, It's thoughtfully and intelligently designed, and we also have to remember, in a world that is casual, the richest person in the world does not fill thei…”
Insight
Kors: Good designers solve problems democratically across ages and sizes
“If you're good at what you do, you're a problem solver. You're solving the puzzle. So you should be able to design in such a way that you get your message across, but at the same time, you have that possibility to be democratic, whether that's just in size or …”
Assertion Not checkable as stated
Michael Kors personally reviews 95 percent of the brand's designs
“Am I touching every piece myself? I would say 95% of it, yes. I see it.”
Insight
Kors: Fashion sportswear means versatile separates, not athletic jogging clothes
“You know, what we in the fashion industry say sportswear, A lot of people think that means jogging clothes, but it's really boils down to sort of this American invention of clothes that are versatile, you know, separate pieces that you can wear different ways.”
Assertion Supported
Michael Kors kept producing and shipping collections during Chapter 11 bankruptcy
“We went into Chapter 11 bankruptcy, but the, right away we made the decision
We're not gonna stop producing our collection.
We're gonna continue to ship it to the stores, and we're gonna continue doing business.
Maybe we won't be able to have an advertising…”
Disclosure
Kors: LVMH and Kashiyama investments stabilized brand to launch accessories
“We had an investment from Arnold Kashyama and we had the investment in 99 from LVMH. Definitely put us on much more stable ground to grow the business and to launch Michael Kors accessories in the early, I think it was, 2000, actually.”