Bergdorf Goodman

“I ran right over to Bergdorf Goodman's, and I blew it on a new coat And it was the smartest thing I could have done, because I dressed like a poor kid from Edgewater. Nothing looked, you know, I just looked not the part, but I bought the fanciest damn coat bro…”

“Well, we thought we would sell a hundred lipsticks the first month, which, you know, that was the thought, and we did a hundred the first day.”

“We employed people to walk around New York City holding 10 empty Jo Malone bags for the month and the six weeks run up to opening in Bergdorf Goodman, and by the time we did, everybody had seen these Jo Malone bags, which had nothing in them, and everybody tho…”

“We gave them an exclusive for six months to be the only people selling the laundress, and this worked out really well.”

“And they can't take a credit unless their customers can buy it in a store, so we went to Bergdorf Goodman, we told them we had a credit in Vogue, but they look at this product, and Would they buy it so that we can cover the credit? And they did.”

“Well, we thought we would sell a hundred lipsticks the first month, which, you know, that was the thought, and we did a hundred the first day.”

“Don Mello said, we really think the clothes are terrific, and we think they're perfect for Bergdorf Goodman, and we... We want to be the only store in New York to carry the collection for at least a year.”

“They wanted to buy, and so they came into my apartment to see the two racks and the accessories, and that was the beginning of our wholesale. Collection.”

“And he said, I think it was five million dollars. And I think he said, you know, get your tie sales to five million dollars if you can do that. If you can do that, layer on one more product. And so we're like, five million dollars, well, you know, that's gonna…”