Michael Kors explains his company's operational decision to keep manufacturing and shipping after filing for Chapter 11 bankruptcy.
Insight
The luxury fashion playbook is never talking down to the customer
“I think the big playbook is never talk down to the customer. So whether it's a t-shirt or an evening gown, It's thoughtfully and intelligently designed, and we also have to remember, in a world that is casual, the richest person in the world does not fill thei…”
Insight
Kors: Good designers solve problems democratically across ages and sizes
“If you're good at what you do, you're a problem solver. You're solving the puzzle. So you should be able to design in such a way that you get your message across, but at the same time, you have that possibility to be democratic, whether that's just in size or …”
Assertion Not checkable as stated
Michael Kors personally reviews 95 percent of the brand's designs
“Am I touching every piece myself? I would say 95% of it, yes. I see it.”
Insight
Kors: Fashion sportswear means versatile separates, not athletic jogging clothes
“You know, what we in the fashion industry say sportswear, A lot of people think that means jogging clothes, but it's really boils down to sort of this American invention of clothes that are versatile, you know, separate pieces that you can wear different ways.”
Assertion Not publicly verifiable
Bergdorf Goodman secured one-year New York exclusivity for Kors's debut line
“Don Mello said, we really think the clothes are terrific, and we think they're perfect for Bergdorf Goodman, and we... We want to be the only store in New York to carry the collection for at least a year.”
Disclosure
Kors: LVMH and Kashiyama investments stabilized brand to launch accessories
“We had an investment from Arnold Kashyama and we had the investment in 99 from LVMH. Definitely put us on much more stable ground to grow the business and to launch Michael Kors accessories in the early, I think it was, 2000, actually.”