Barry Turner, co-founder of Lenny & Larry's, describes selling their first batch of protein muffins to a local Marina del Rey coffee shop.
0:00 / 0:09exact quote · 9.4s
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“Our first invoice, we were selling these muffins for like a dollar and 20 cent a piece, and our first invoice for our business was 13 dollars and 20 cents. That was the first invoice we ever issued.”
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More from Barry Turner
AssertionNot checkable as stated
Lion Capital ballooned headcount and destroyed profitability post-acquisition
“Within six months of selling the company to them, we went from 17 employees to 59 employees. The business didn't triple. They only grow the business about six to eight percent a year, if that. They destroyed profitability.”
Barry TurnerFeb 24, 2025▶ 1:00:11Lenny & Larry’s Protein Snacks: Barry Turner
Opinion
Turner says private equity turned his Ferrari into a Ford Taurus
“I felt like I handed them a Ferrari, and they turned it into a Ford Taurus.”
Barry TurnerFeb 24, 2025▶ 1:00:24Lenny & Larry’s Protein Snacks: Barry Turner
Disclosure
Turner admits to using anabolic steroids to reach 250 pounds
“At that, to get, yes. Yes, I did.”
Barry TurnerFeb 24, 2025▶ 9:03Lenny & Larry’s Protein Snacks: Barry Turner
AssertionContradicted
In 1993, no one was adding protein to foods besides bars
“But there was no one putting protein in anything other than a protein bar.”
Barry TurnerFeb 24, 2025▶ 21:17Lenny & Larry’s Protein Snacks: Barry Turner
Insight
Founders often overthink brand names and design instead of executing
“I think people overthink things now that I look back on this. I think people overthink trying to get the perfect name or the, you know, the perfect design or whatever, rather than just doing it.”
Barry TurnerFeb 24, 2025▶ 24:25Lenny & Larry’s Protein Snacks: Barry Turner
Disclosure
Early on, Lenny & Larry's targeted mainstream consumers over bodybuilders
“We did, but to be honest with you, we really were developing these, we said, for the average consumer. We thought if we could make a, we coined a term later called better bad, but at that time, we thought if we could get them to stop eating, you know, Little D…”
Barry TurnerFeb 24, 2025▶ 29:13Lenny & Larry’s Protein Snacks: Barry Turner
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