In 1993, no one was adding protein to foods besides bars
Barry Turner · Lenny & Larry’s Protein Snacks: Barry Turner · Feb 24, 2025 · at 21:17
Barry Turner, co-founder of Lenny & Larry's, describes the functional food and sports nutrition market landscape in 1993 prior to launching protein baked goods.
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“But there was no one putting protein in anything other than a protein bar.”
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