Lenny & Larry's

“We ordered 72,000 brownies, 36,000 of two flavors, had those shipped to a warehouse that we were, that we rented, and we're sitting there with 72,000 brownies and said, now we have to go sell these.”

“I think people overthink things now that I look back on this. I think people overthink trying to get the perfect name or the, you know, the perfect design or whatever, rather than just doing it.”

“Everyone was doing protein bars at the time and no one had done a brownie.”

“They paid 480,000 dollars.”

“They, so they bought, ended up buying 75% of the business, and we, at the time, now you understand, this is seven years ago, so if you're equating it to the value of today, so at the time, we were valued at two hundred fifty million dollars.”

“Somebody asked me one time, what did you, what did that six and a half years cost you? I said, it just cost me time because it came down to being very scattered and not having what I call a hero product. We had all these products that we can make. But none of …”

“You want to come back, be a fifty-fifty partner with me. Yeah, it was very cheap.”

“We did, but to be honest with you, we really were developing these, we said, for the average consumer. We thought if we could make a, we coined a term later called better bad, but at that time, we thought if we could get them to stop eating, you know, Little D…”

“2014, 2015, we may have had seven.”

“But there was no one putting protein in anything other than a protein bar.”

“Our first invoice, we were selling these muffins for like a dollar and 20 cent a piece, and our first invoice for our business was 13 dollars and 20 cents. That was the first invoice we ever issued.”

“We made these amazing scones, and it quickly became their number one selling product.”

“I felt like I handed them a Ferrari, and they turned it into a Ford Taurus.”

“So we went from 11 to twenty seven million in one year by opening up accounts and actually managing servicing the accounts we already had.”

“I want to create a better bad. I want people to make a better choice, and nobody's going to go from eating A, you know, a little Debbie to eating some sort of protein bar. It just, there, there's not, there has to be something, there has to be a stop in the mi…”

“And from there, twenty seven million turned into ninety four million in revenue the next year.”

“And we had 28 interested parties right out of the gate.”

“Within six months of selling the company to them, we went from 17 employees to 59 employees. The business didn't triple. They only grow the business about six to eight percent a year, if that. They destroyed profitability.”

“We opened up a bank account that day with 1400 dollars. I don't know why it was 1400. Maybe that's all we had. And we did a DBA doing business as. So this all happened the very first day.”

“I do a board call every now and then, whatever, but I don't even, I don't comment on the call. I don't go on the screen. I'm just on mute, and I'm listening.”

“What we liked about it is like we were, we never had to raise money. We never had investors, never had debt.”