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Barry Turner

23 statements across 1 episodes · 1 bullish · 3 bearish · 1 people on the record · first statement Feb 24, 2025 by Barry Turner · across every show →

On the record as a speaker too: Barry Turner's record, appearances and statements → this page counts the times other people say the name.

Everything said about Barry Turner, oldest first

Feb 24, 2025 neutral
Assertion Not checkable as stated
Lenny & Larry's produced 72,000 protein brownies without an advance order
“We ordered 72,000 brownies, 36,000 of two flavors, had those shipped to a warehouse that we were, that we rented, and we're sitting there with 72,000 brownies and said, now we have to go sell these.”
Barry Turner Feb 24, 2025 ▶ 47:20 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Insight
Founders often overthink brand names and design instead of executing
“I think people overthink things now that I look back on this. I think people overthink trying to get the perfect name or the, you know, the perfect design or whatever, rather than just doing it.”
Barry Turner Feb 24, 2025 ▶ 24:25 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 neutral
Assertion Contradicted
In 2007, no competing brand had ever made a protein brownie
“Everyone was doing protein bars at the time and no one had done a brownie.”
Barry Turner Feb 24, 2025 ▶ 46:04 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 neutral
Assertion Not publicly verifiable
Turner initially sold Lenny & Larry's for $480,000 in 2001
“They paid 480,000 dollars.”
Barry Turner Feb 24, 2025 ▶ 38:22 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 neutral
Assertion Not publicly verifiable
Lion Capital bought 75% of Lenny & Larry's at $250M valuation
“They, so they bought, ended up buying 75% of the business, and we, at the time, now you understand, this is seven years ago, so if you're equating it to the value of today, so at the time, we were valued at two hundred fifty million dollars.”
Barry Turner Feb 24, 2025 ▶ 57:59 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 negative
Insight
Making too many products stalled early growth without a hero product
“Somebody asked me one time, what did you, what did that six and a half years cost you? I said, it just cost me time because it came down to being very scattered and not having what I call a hero product. We had all these products that we can make. But none of …”
Barry Turner Feb 24, 2025 ▶ 39:48 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Disclosure
Turner later bought back 50% of Lenny & Larry's very cheaply
“You want to come back, be a fifty-fifty partner with me. Yeah, it was very cheap.”
Barry Turner Feb 24, 2025 ▶ 43:41 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Disclosure
Early on, Lenny & Larry's targeted mainstream consumers over bodybuilders
“We did, but to be honest with you, we really were developing these, we said, for the average consumer. We thought if we could make a, we coined a term later called better bad, but at that time, we thought if we could get them to stop eating, you know, Little D…”
Barry Turner Feb 24, 2025 ▶ 29:13 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 neutral
Assertion Not checkable as stated
Turner wrestled as masked persona 'Mr. Olympia' before founding the company
“So they put a mask on me. They called me Mr. Olympia. And they gave me a manager. I got a guy's name's Diamond Dave. He's wearing a red tuxedo with a red top hat up. It was full on like a major production. And I was getting picked up by a bigger group. They we…”
Barry Turner Feb 24, 2025 ▶ 5:23 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 positive
What-if
Turner would have declined a Schwarzenegger movie for American Gladiators
“You could have cast me in a movie with Arnold Schwarzenegger, I wouldn't have taken that over being an American Gladiator.”
Barry Turner Feb 24, 2025 ▶ 18:15 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Assertion Contradicted
In 1993, no one was adding protein to foods besides bars
“But there was no one putting protein in anything other than a protein bar.”
Barry Turner Feb 24, 2025 ▶ 21:17 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Assertion Supported
Turner was cast as 'Cyclone' on the TV show American Gladiators
“They call, they called me Cyclone. That's, they thought I was very, I was big and I was very fast, and that's just the name they came up with.”
Barry Turner Feb 24, 2025 ▶ 14:50 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Assertion Not checkable as stated
Lenny & Larry's first-ever business invoice was for exactly $13.20
“Our first invoice, we were selling these muffins for like a dollar and 20 cent a piece, and our first invoice for our business was 13 dollars and 20 cents. That was the first invoice we ever issued.”
Barry Turner Feb 24, 2025 ▶ 27:23 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 negative
Opinion
Turner says private equity turned his Ferrari into a Ford Taurus
“I felt like I handed them a Ferrari, and they turned it into a Ford Taurus.”
Barry Turner Feb 24, 2025 ▶ 1:00:24 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Disclosure
Turner admits to using anabolic steroids to reach 250 pounds
“At that, to get, yes. Yes, I did.”
Barry Turner Feb 24, 2025 ▶ 9:03 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Insight
Consumers need intermediate 'better bad' snacks before adopting functional protein bars
“I want to create a better bad. I want people to make a better choice, and nobody's going to go from eating A, you know, a little Debbie to eating some sort of protein bar. It just, there, there's not, there has to be something, there has to be a stop in the mi…”
Barry Turner Feb 24, 2025 ▶ 50:55 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Assertion Not checkable as stated
Lenny & Larry's had 28 interested buyers when exploring a sale
“And we had 28 interested parties right out of the gate.”
Barry Turner Feb 24, 2025 ▶ 57:09 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 neutral
Insight
Companies should avoid unnecessary hiring and pay existing staff more instead
“I never believed in hiring when you didn't have to hire. I believe in paying your people more money that are there.”
Barry Turner Feb 24, 2025 ▶ 54:29 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 negative
Assertion Not checkable as stated
Lion Capital ballooned headcount and destroyed profitability post-acquisition
“Within six months of selling the company to them, we went from 17 employees to 59 employees. The business didn't triple. They only grow the business about six to eight percent a year, if that. They destroyed profitability.”
Barry Turner Feb 24, 2025 ▶ 1:00:11 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 neutral
Assertion Not publicly verifiable
Turner and his co-founder appeared as extras in 'The Bodyguard'
“We did we did the bodyguard with Kevin Costner, Whitney Houston.”
Barry Turner Feb 24, 2025 ▶ 11:14 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Disclosure
Lenny & Larry's launched its bank account with just $1,400
“We opened up a bank account that day with 1400 dollars. I don't know why it was 1400. Maybe that's all we had. And we did a DBA doing business as. So this all happened the very first day.”
Barry Turner Feb 24, 2025 ▶ 23:46 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025 neutral
Disclosure
Turner silently attends Lenny & Larry's board calls on mute
“I do a board call every now and then, whatever, but I don't even, I don't comment on the call. I don't go on the screen. I'm just on mute, and I'm listening.”
Barry Turner Feb 24, 2025 ▶ 1:02:04 Lenny & Larry’s Protein Snacks: Barry Turner
Feb 24, 2025
Disclosure
Lenny & Larry's never raised outside capital or took on debt
“What we liked about it is like we were, we never had to raise money. We never had investors, never had debt.”
Barry Turner Feb 24, 2025 ▶ 51:31 Lenny & Larry’s Protein Snacks: Barry Turner
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