Hantas: Spirits brands do not pay retail slotting fees, unlike non-alcoholic CPG
Kat Hantas · 21 Seeds: Kat Hantas · Oct 21, 2024 · at 47:45
Kat Hantas, co-founder of infused tequila brand 21 Seeds, explains the regulatory and retail landscape when pitching new spirits brands for shelf space.
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“In spirits, you don't have to pay slotting fees like you do in non-alcohol. So it's a little more fair in that you, if you really do have that shining product, you can get through, and it's not a matter of how much you can pay, right? With the slotting fees you have to pay.”
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