The average Policygenius customer is 36 years old
Jennifer Fitzgerald · Policygenius: Jennifer Fitzgerald · May 24, 2021 · at 1:08:06
Jennifer Fitzgerald reveals the core demographic profile of customers using the Policygenius digital insurance platform.
0:00 / 0:11exact quote · 11.0s
720p mp4 · rendered on demand · StarZero watermark
“Our average customer is 36 years old, and in that home buying, having children married for a few years stage of their life.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jennifer Fitzgerald
Having a second child is the top catalyst for buying life insurance
“The biggest trigger for life insurance is having a child. Specifically what we have found in our consumer research, it's having child number two, because when people have their first child, they're so overwhelmed with now they're a parent, right, and getting t…”
Policygenius plans to evolve from broker to first-party insurance issuer
“Eventually, yep. We look at our journey similar to Amazon or Netflix which started in the third party world. Consumer goods in the case of Amazon, content in the case of Netflix, and they eventually moved from third party to first party, where they were actual…”
Entrepreneurial success is mostly luck; hard work is just table stakes
“I think the balance is always more toward luck, to be honest with you, because I've seen a lot of people who just work so, so, so hard and you know, it's wrong idea or right idea, wrong time or you make a couple bad decisions early on. A few things don't break…”
Selling insurance to millennials proves a company can sell anything
“Listen, if you can figure out how to sell insurance to millennial consumers, You could sell anything to anybody. Full stop.”
In 2013, no end-to-end multi-product digital insurance marketplace existed
“You had a couple lead generation companies. That would put up a landing page promise you quotes or insurance, but then, you know sell your contact information to either insurance companies or to insurance agents. You had e-health insurance that focused on heal…”
Disability insurance is critical for workers, yet most are dramatically underinsured
“Disability insurance is income protection insurance. So if you were to get sick or suffer an injury and couldn't work, it replaces your paycheck for a defined amount of time. Right. So probably the most important type of insurance for working individuals to ha…”