In 2013, no end-to-end multi-product digital insurance marketplace existed
Jennifer Fitzgerald · Policygenius: Jennifer Fitzgerald · May 24, 2021 · at 27:19
Policygenius co-founder Jennifer Fitzgerald discusses the competitive landscape of the digital insurance market in 2013.
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“You had a couple lead generation companies. That would put up a landing page promise you quotes or insurance, but then, you know sell your contact information to either insurance companies or to insurance agents. You had e-health insurance that focused on health and now largely just focuses on senior health and Medicare. Nothing that was multi-product, nothing that was like full service end to end, right? From Figuring out what type of insurance you need to comparing what are the options that are right for you to actually getting the policy in your hands without getting handed off to an agent or an insurance company. There was nothing.”
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