Lake: Curated apparel delivery beats spending evenings with 30 browser tabs
Katrina Lake · Stitch Fix: Katrina Lake · Apr 2, 2018 · at 15:10
Stitch Fix founder Katrina Lake defends curated subscription commerce against the standard online retail model of offering infinite choices across dozens of browser tabs.
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“If you could, instead of going to a mall all day, or instead of spending, you know, your entire evening with 30 browser tabs open to try to compare and contrast different jeans you want to buy, if you could get a box sent to you that had Two pairs of jeans, or even better, one pair of jeans, and they fit you great. That is an infinitely better experience than the other alternatives out there.”
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