Katrina Lake

25 statements across 3 episodes · 6 bullish · 4 bearish · 2 people on the record · first statement Apr 2, 2018 by Katrina Lake · said 21 times in 11 episodes since 2018 · across every show →

On the record as a speaker too: Katrina Lake's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (21)

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00438620182019202020212022episodesmentions
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00438620182019202020212022episodesmentions per episode
2022 2 mentions in 1 episode
2021 8 mentions in 1 episode
2020 3 mentions in 2 episodes 2 per episode
2019 2 mentions in 1 episode
2018 6 mentions in 6 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Katrina Lake, oldest first

Apr 2, 2018
Insight
Lake: Curated styling consumers value discovering unfamiliar apparel brands
“People were actually surprisingly very open to buying from brands that they weren't aware of, and in fact found some value in finding brands that they wouldn't have normally have found on their own.”
Katrina Lake Apr 2, 2018 ▶ 18:01 Stitch Fix: Katrina Lake
Apr 2, 2018 negative
Insight
Lake: Informal VC settings like Tahoe hot tubs structurally exclude female founders
“I live up in Tahoe, and like, you know, entrepreneurs, they come to me, and like, they come and hang out with me in Tahoe, and they like, drink beers in my hot tub, and like, I get to know them and their businesses, and like, you know, there's part of that tha…”
Katrina Lake Apr 2, 2018 ▶ 39:59 Stitch Fix: Katrina Lake
Apr 2, 2018 neutral
Assertion Not checkable as stated
Lake: Stitch Fix created a $20 styling fee to prevent fraud
“The history of the styling fee that we have was that I was worried that you could be a bot or somebody who's going to steal money or steal my clothes. And so I felt like if you were willing to PayPal me 20 dollars before I've even sent you anything, you were p…”
Katrina Lake Apr 2, 2018 ▶ 25:44 Stitch Fix: Katrina Lake
Apr 2, 2018
Insight
Lake: Personal styling is not scalable without a fixed inventory pool
“It wasn't going to be scalable for you to tell me, okay these are the seven things I want, and then for me to go buy those things. Like, the math doesn't work for that to be scalable, and so you need to have a set of inventory you're working from.”
Katrina Lake Apr 2, 2018 ▶ 16:10 Stitch Fix: Katrina Lake
Apr 2, 2018 positive
Opinion
Lake: Curated apparel delivery beats spending evenings with 30 browser tabs
“If you could, instead of going to a mall all day, or instead of spending, you know, your entire evening with 30 browser tabs open to try to compare and contrast different jeans you want to buy, if you could get a box sent to you that had Two pairs of jeans, or…”
Katrina Lake Apr 2, 2018 ▶ 15:10 Stitch Fix: Katrina Lake
Apr 2, 2018 neutral
Insight
Lake: A 10% to 15% sales drop can kill a retail store
“Like a 10%, 15% decline in your store volume can kill a store.”
Katrina Lake Apr 2, 2018 ▶ 12:44 Stitch Fix: Katrina Lake
Apr 2, 2018
Disclosure
Lake: Took a sixteen-week maternity leave while serving as Stitch Fix CEO
“And, like, I took a sixteen-week maternity leave. I was out of the office for 16 weeks.”
Katrina Lake Apr 2, 2018 ▶ 43:14 Stitch Fix: Katrina Lake
Apr 2, 2018
Disclosure
Lake: Harvard Business School was a de-risked runway for a startup
“I was, like, my risk profile, I was never gonna, like, quit my job and take all this risk and have a gap on my resume. Like, that was just, that was never a choice in my mind, and so I was, like, I can Take these two years. I can be a mediocre student. And, yo…”
Katrina Lake Apr 2, 2018 ▶ 8:55 Stitch Fix: Katrina Lake
Apr 2, 2018 neutral
Assertion Not checkable as stated
Lake: Thirty angels rejected Stitch Fix despite Steve Anderson's $500K offer
“And then probably talk to 30 other people who said no, ultimately, even though he had already said yes.”
Katrina Lake Apr 2, 2018 ▶ 19:36 Stitch Fix: Katrina Lake
Apr 2, 2018
Insight
Lake: Innovating means being perceived as either the smartest or stupidest person
“And when you're doing something that nobody else is doing, You are either the smartest or the stupidest person in the room.”
Katrina Lake Apr 2, 2018 ▶ 22:52 Stitch Fix: Katrina Lake
Apr 2, 2018 negative
Insight
Lake: VC structural unfairness requires increasing women in venture leadership roles
“And I think the, there are elements of it that just feel structurally unfair that I don't think get solved unless you change the proportion of men and women that are in leadership roles in venture capital.”
Katrina Lake Apr 2, 2018 ▶ 39:28 Stitch Fix: Katrina Lake
Apr 2, 2018 neutral
Disclosure
Lake: Half of early $500K seed raise went directly to buying inventory
“And so when I would go and raise, A half million dollars from Steve Anderson. Like, half of that was literally going to buy dresses and clothes.”
Katrina Lake Apr 2, 2018 ▶ 21:29 Stitch Fix: Katrina Lake
Apr 2, 2018
Insight
Lake: Sending ten items in a home styling box creates consumer friction
“I started out with 10 items, and the reality was, like, people weren't going to try on 10 items. It's a lot. It's a lot of work. And you just look at something, and you're like, no, there's no way I'm going to like that, and you just don't try everything on. A…”
Katrina Lake Apr 2, 2018 ▶ 17:44 Stitch Fix: Katrina Lake
Apr 2, 2018 negative
Assertion Not checkable as stated
Lake: 94% of VCs are men who lack passion for women's apparel
“94% of venture investors are men, and probably the majority of men don't feel passionate about dressing women.”
Katrina Lake Apr 2, 2018 ▶ 29:31 Stitch Fix: Katrina Lake
Apr 2, 2018
Assertion Not checkable as stated
Lake: Early Stitch Fix cohorts grew organically strictly through word-of-mouth
“It was literally just people telling other people. And so it was 29, then it was 35, then it was a 110, then it was 235, and then it just, like,”
Katrina Lake Apr 2, 2018 ▶ 27:58 Stitch Fix: Katrina Lake
Apr 2, 2018 neutral
Insight
Lake: Startup founders are just unqualified, normal people with ideas
“I probably met over a hundred entrepreneurs in the time that I was there. And the most important learning, actually, was that all of these people were just, like, super unqualified, normal people with lots of ideas, just like I was.”
Katrina Lake Apr 2, 2018 ▶ 7:31 Stitch Fix: Katrina Lake
Apr 2, 2018 neutral
Disclosure
Lake: Initially resisted being labeled a 'female CEO' instead of just 'CEO'
“At first I was really resistant to it. Like, I really didn't like being a successful female CEO. Like, I was like, I just want to be a successful CEO.”
Katrina Lake Apr 2, 2018 ▶ 37:46 Stitch Fix: Katrina Lake
Dec 13, 2018 positive
Assertion Supported
Stitch Fix raised under $50M to build a billion-dollar business
“We raised less than fifty million dollars. The business is now over a billion dollars, and so you know, I think our, the amount of capital that we raised was actually very modest relative to you know, where, where we'd end up, but in the early days, yes, we di…”
Katrina Lake Dec 13, 2018 ▶ 3:28 Stitch Fix's Katrina Lake At The HIBT Summit
Dec 13, 2018 positive
Insight
Stanford's stereotypical founder culture deterred Katrina Lake from pursuing entrepreneurship
“The people who are the entrepreneur types at Stanford were very different than kind of how I saw myself, and so it took a really long time, I think, for me to realize that entrepreneurship would be a good path And I think there's a lot of other people out ther…”
Katrina Lake Dec 13, 2018 ▶ 1:50 Stitch Fix's Katrina Lake At The HIBT Summit
Dec 13, 2018 positive
Assertion Supported
Katrina Lake tracked female executives in Google Sheets during business school
“There are many more female CEOs out there. When I was writing my business school essay, like, I remember I was, like, I had Google spreadsheets of, like, women executives, and I was pathing, how did they get there? And, I mean, you know, there were very few wo…”
Katrina Lake Dec 13, 2018 ▶ 6:19 Stitch Fix's Katrina Lake At The HIBT Summit
Dec 13, 2018 neutral
Insight
Fundraising was never Katrina Lake's strength as a startup founder
“Fundraising is not my towering strength. It's just, it's not the thing that helped me to be a good entrepreneur. You know, I probably wasn't very good at it then. I don't know that I'm terribly good at it now. You know, capital wasn't necessarily one of those …”
Katrina Lake Dec 13, 2018 ▶ 4:09 Stitch Fix's Katrina Lake At The HIBT Summit
Dec 13, 2018 negative
Opinion
Katrina Lake wants to be a great CEO, not a 'female CEO'
“I think there are times when, you know, it can be like, oh, she's a great female CEO. I'm like, I just want to be a great CEO. Like, I don't need the female part of it. I just want to be a great CEO. And so that part can irritate me because, you know, I think …”
Katrina Lake Dec 13, 2018 ▶ 5:11 Stitch Fix's Katrina Lake At The HIBT Summit
Dec 13, 2018
Insight
Lake warns employees must outgrow nostalgia for early-stage chaos to scale
“I think this is practical for me as CEO, but I think it's also practical for anybody who's employed at a company that's growing, where, you know, I think there are people who say, like, I love the early stages, running out of toner and, you know, crazy running…”
Katrina Lake Dec 13, 2018 ▶ 10:59 Stitch Fix's Katrina Lake At The HIBT Summit
Dec 13, 2018 positive
Insight
Lake found pairing data scientists and stylists outperformed like-minded teams
“One of the epiphanies with Stitch Fix was that to be able to have two people in a room that had very different perspectives on how to solve a problem ended up with better outcomes than two people who thought the same way. For example, when we have data scienti…”
Katrina Lake Dec 13, 2018 ▶ 7:56 Stitch Fix's Katrina Lake At The HIBT Summit
Mar 11, 2021 positive
Disclosure
Ma: Why she studies Stitch Fix CEO Katrina Lake's public earnings calls
“I do listen to Katrina's earnings calls because there's so few female CEO leaders who do them that to hear her do it, In a way that is both strong, but uniquely different to the way many men do it is, is a learning opportunity for me.”
Shan-Lyn Ma Mar 11, 2021 ▶ 25:27 How I Built Resilience: Shan-Lyn Ma of Zola
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