Jun 2, 2022 · 42m · how-i-built-this

HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck

Justin Kolbeck · 14m spoken Guy Raz · 12m spoken Aryé Elfenbein · 12m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of How I Built This Lab, host Guy Raz interviews Wildtype co-founders Aryé Elfenbein and Justin Kolbeck about developing slaughter-free, cell-cultivated salmon. They detail the biological breakthroughs, engineering hurdles, and environmental urgency behind creating sustainable seafood to combat ocean overfishing and pollution.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Guy holds 31.8% of the talking time here. How this is scored →

Guy as informed peer 2.2 Guest teaching 3.2 Guest disagreement 0.1 Guy pushing back 0.5
05100:0015:0030:002:07–6:42 · Guy as informed peer 3/10 Divergent Backgrounds and Meeting at Yale Guy Raz demonstrates detailed knowledge of the guests' resumes, noting Aryé's cardiology background and Justin's diplomatic service. Aryé elaborates on the revolutionary shift in stem cell research using skin cells rather than embryonic tissue.6:43–9:55 · Guy as informed peer 1/10 Brainstorming Startup Concepts and the Schnozzle A lighthearted narrative exchange about their early ideation sessions, including prototyping a modernized neti pot called the 'schnozzle'. Both guests share amusing anecdotes collaboratively with the host.9:56–13:50 · Guy as informed peer 2/10 The Inspiration for Cultivated Meat and Dietary Ethics Aryé and Justin explain their initial ethical and environmental motivations for cultivated meat. Guy Raz validates their views with personal reflections on dietary conflict.13:52–17:48 · Guy as informed peer 2/10 Mid-Episode Break and Station Identification Aryé and Justin explain why they initially attempted foie gras due to cellular homogeneity before realizing it lacked broader planetary impact, prompting Guy to ask why they pivoted away.17:49–21:40 · Guy as informed peer 3/10 Launching in a Shared Lab and Ocean Crisis Realities Justin provides alarming facts about microplastic ingestion equivalent to a credit card per week, FDA restrictions for infants, and wild fish depletion, educating the host on seafood system vulnerabilities.21:41–26:11 · Guy as informed peer 2/10 Overcoming the Tasteless Prototype and Scaling Insights Aryé candidly describes how disappointing the first prototype tasted, explaining the necessity of scaffolding structures for cellular alignment. Justin highlights their structural yield advantage over conventional fish processing.26:12–28:36 · Guy as informed peer 2/10 The 2019 Public Tasting Debut and Early Media Feedback Justin discusses their 2019 public tasting debut and recalls a Bloomberg reporter's critique of their early salmon prototype.28:36–32:01 · Guy as informed peer 3/10 Bioreactors, Scaffolding, and Culinary Refinements Guy Raz asks whether cultivated salmon looks and smells like conventional fish. Aryé explains the role of scaffolds and clarifies that ultra-fresh salmon has a surprisingly subtle flavor profile.32:02–37:13 · Guy as informed peer 2/10 Technical Setbacks, Business Scaling, and Ocean Conservation Urgency Justin recounts a three-month contamination setback with a custom cultivator and relays an urgent anecdote from First Nations fishermen about dwindling salmon runs.37:14–41:23 · Guy as informed peer 2/10 Regulatory Roadmaps, Product Expansion, and Future Vision When Guy asks if cultivated meat should entirely replace traditional fishing, Aryé gently rejects the premise, arguing instead for a pluralistic model that rewards sustainable fishers and increases consumer choice.2:07–6:42 · Guest teaching 3/10 Divergent Backgrounds and Meeting at Yale Guy Raz demonstrates detailed knowledge of the guests' resumes, noting Aryé's cardiology background and Justin's diplomatic service. Aryé elaborates on the revolutionary shift in stem cell research using skin cells rather than embryonic tissue.6:43–9:55 · Guest teaching 1/10 Brainstorming Startup Concepts and the Schnozzle A lighthearted narrative exchange about their early ideation sessions, including prototyping a modernized neti pot called the 'schnozzle'. Both guests share amusing anecdotes collaboratively with the host.9:56–13:50 · Guest teaching 3/10 The Inspiration for Cultivated Meat and Dietary Ethics Aryé and Justin explain their initial ethical and environmental motivations for cultivated meat. Guy Raz validates their views with personal reflections on dietary conflict.13:52–17:48 · Guest teaching 3/10 Mid-Episode Break and Station Identification Aryé and Justin explain why they initially attempted foie gras due to cellular homogeneity before realizing it lacked broader planetary impact, prompting Guy to ask why they pivoted away.17:49–21:40 · Guest teaching 5/10 Launching in a Shared Lab and Ocean Crisis Realities Justin provides alarming facts about microplastic ingestion equivalent to a credit card per week, FDA restrictions for infants, and wild fish depletion, educating the host on seafood system vulnerabilities.21:41–26:11 · Guest teaching 4/10 Overcoming the Tasteless Prototype and Scaling Insights Aryé candidly describes how disappointing the first prototype tasted, explaining the necessity of scaffolding structures for cellular alignment. Justin highlights their structural yield advantage over conventional fish processing.26:12–28:36 · Guest teaching 3/10 The 2019 Public Tasting Debut and Early Media Feedback Justin discusses their 2019 public tasting debut and recalls a Bloomberg reporter's critique of their early salmon prototype.28:36–32:01 · Guest teaching 4/10 Bioreactors, Scaffolding, and Culinary Refinements Guy Raz asks whether cultivated salmon looks and smells like conventional fish. Aryé explains the role of scaffolds and clarifies that ultra-fresh salmon has a surprisingly subtle flavor profile.32:02–37:13 · Guest teaching 3/10 Technical Setbacks, Business Scaling, and Ocean Conservation Urgency Justin recounts a three-month contamination setback with a custom cultivator and relays an urgent anecdote from First Nations fishermen about dwindling salmon runs.37:14–41:23 · Guest teaching 3/10 Regulatory Roadmaps, Product Expansion, and Future Vision When Guy asks if cultivated meat should entirely replace traditional fishing, Aryé gently rejects the premise, arguing instead for a pluralistic model that rewards sustainable fishers and increases consumer choice.2:07–6:42 · Guest disagreement 0/10 Divergent Backgrounds and Meeting at Yale Guy Raz demonstrates detailed knowledge of the guests' resumes, noting Aryé's cardiology background and Justin's diplomatic service. Aryé elaborates on the revolutionary shift in stem cell research using skin cells rather than embryonic tissue.6:43–9:55 · Guest disagreement 0/10 Brainstorming Startup Concepts and the Schnozzle A lighthearted narrative exchange about their early ideation sessions, including prototyping a modernized neti pot called the 'schnozzle'. Both guests share amusing anecdotes collaboratively with the host.9:56–13:50 · Guest disagreement 0/10 The Inspiration for Cultivated Meat and Dietary Ethics Aryé and Justin explain their initial ethical and environmental motivations for cultivated meat. Guy Raz validates their views with personal reflections on dietary conflict.13:52–17:48 · Guest disagreement 0/10 Mid-Episode Break and Station Identification Aryé and Justin explain why they initially attempted foie gras due to cellular homogeneity before realizing it lacked broader planetary impact, prompting Guy to ask why they pivoted away.17:49–21:40 · Guest disagreement 0/10 Launching in a Shared Lab and Ocean Crisis Realities Justin provides alarming facts about microplastic ingestion equivalent to a credit card per week, FDA restrictions for infants, and wild fish depletion, educating the host on seafood system vulnerabilities.21:41–26:11 · Guest disagreement 0/10 Overcoming the Tasteless Prototype and Scaling Insights Aryé candidly describes how disappointing the first prototype tasted, explaining the necessity of scaffolding structures for cellular alignment. Justin highlights their structural yield advantage over conventional fish processing.26:12–28:36 · Guest disagreement 0/10 The 2019 Public Tasting Debut and Early Media Feedback Justin discusses their 2019 public tasting debut and recalls a Bloomberg reporter's critique of their early salmon prototype.28:36–32:01 · Guest disagreement 0/10 Bioreactors, Scaffolding, and Culinary Refinements Guy Raz asks whether cultivated salmon looks and smells like conventional fish. Aryé explains the role of scaffolds and clarifies that ultra-fresh salmon has a surprisingly subtle flavor profile.32:02–37:13 · Guest disagreement 0/10 Technical Setbacks, Business Scaling, and Ocean Conservation Urgency Justin recounts a three-month contamination setback with a custom cultivator and relays an urgent anecdote from First Nations fishermen about dwindling salmon runs.37:14–41:23 · Guest disagreement 1/10 Regulatory Roadmaps, Product Expansion, and Future Vision When Guy asks if cultivated meat should entirely replace traditional fishing, Aryé gently rejects the premise, arguing instead for a pluralistic model that rewards sustainable fishers and increases consumer choice.2:07–6:42 · Guy pushing back 0/10 Divergent Backgrounds and Meeting at Yale Guy Raz demonstrates detailed knowledge of the guests' resumes, noting Aryé's cardiology background and Justin's diplomatic service. Aryé elaborates on the revolutionary shift in stem cell research using skin cells rather than embryonic tissue.6:43–9:55 · Guy pushing back 0/10 Brainstorming Startup Concepts and the Schnozzle A lighthearted narrative exchange about their early ideation sessions, including prototyping a modernized neti pot called the 'schnozzle'. Both guests share amusing anecdotes collaboratively with the host.9:56–13:50 · Guy pushing back 0/10 The Inspiration for Cultivated Meat and Dietary Ethics Aryé and Justin explain their initial ethical and environmental motivations for cultivated meat. Guy Raz validates their views with personal reflections on dietary conflict.13:52–17:48 · Guy pushing back 1/10 Mid-Episode Break and Station Identification Aryé and Justin explain why they initially attempted foie gras due to cellular homogeneity before realizing it lacked broader planetary impact, prompting Guy to ask why they pivoted away.17:49–21:40 · Guy pushing back 0/10 Launching in a Shared Lab and Ocean Crisis Realities Justin provides alarming facts about microplastic ingestion equivalent to a credit card per week, FDA restrictions for infants, and wild fish depletion, educating the host on seafood system vulnerabilities.21:41–26:11 · Guy pushing back 1/10 Overcoming the Tasteless Prototype and Scaling Insights Aryé candidly describes how disappointing the first prototype tasted, explaining the necessity of scaffolding structures for cellular alignment. Justin highlights their structural yield advantage over conventional fish processing.26:12–28:36 · Guy pushing back 0/10 The 2019 Public Tasting Debut and Early Media Feedback Justin discusses their 2019 public tasting debut and recalls a Bloomberg reporter's critique of their early salmon prototype.28:36–32:01 · Guy pushing back 1/10 Bioreactors, Scaffolding, and Culinary Refinements Guy Raz asks whether cultivated salmon looks and smells like conventional fish. Aryé explains the role of scaffolds and clarifies that ultra-fresh salmon has a surprisingly subtle flavor profile.32:02–37:13 · Guy pushing back 1/10 Technical Setbacks, Business Scaling, and Ocean Conservation Urgency Justin recounts a three-month contamination setback with a custom cultivator and relays an urgent anecdote from First Nations fishermen about dwindling salmon runs.37:14–41:23 · Guy pushing back 1/10 Regulatory Roadmaps, Product Expansion, and Future Vision When Guy asks if cultivated meat should entirely replace traditional fishing, Aryé gently rejects the premise, arguing instead for a pluralistic model that rewards sustainable fishers and increases consumer choice.

speaking balance: gold is Guy, purple is the guest (3 minute bins)

0:00 · Guy 82.7% · guest 17.3%0:00 · Guy 82.7% · guest 17.3%3:00 · Guy 27.9% · guest 72.1%3:00 · Guy 27.9% · guest 72.1%6:00 · Guy 23.5% · guest 76.5%6:00 · Guy 23.5% · guest 76.5%9:00 · Guy 8.4% · guest 91.6%9:00 · Guy 8.4% · guest 91.6%12:00 · Guy 38.2% · guest 61.8%12:00 · Guy 38.2% · guest 61.8%15:00 · Guy 24.2% · guest 75.8%15:00 · Guy 24.2% · guest 75.8%18:00 · Guy 18% · guest 82%18:00 · Guy 18% · guest 82%21:00 · Guy 21.5% · guest 78.5%21:00 · Guy 21.5% · guest 78.5%24:00 · Guy 30.1% · guest 69.9%24:00 · Guy 30.1% · guest 69.9%27:00 · Guy 41% · guest 59%27:00 · Guy 41% · guest 59%30:00 · Guy 27% · guest 73%30:00 · Guy 27% · guest 73%33:00 · Guy 25% · guest 75%33:00 · Guy 25% · guest 75%36:00 · Guy 26.2% · guest 73.8%36:00 · Guy 26.2% · guest 73.8%39:00 · Guy 45.7% · guest 54.3%39:00 · Guy 45.7% · guest 54.3%42:00 · Guy 100% · guest 0%42:00 · Guy 100% · guest 0%
Sharpest disagreement ▶ 40:26 Rejecting total industry displacement

Aryé explicitly rejects Guy's suggestion that cultivated seafood should replace wild fishing entirely, advocating instead for supporting responsible ocean stewards.

Hardest push from Guy ▶ 22:54 Probing technical turnarounds

Guy presses the founders on how they overcame a completely tasteless, failed initial prototype to build an edible product.

Biggest teaching moment ▶ 19:46 The credit card microplastic stat

Justin educates Guy on seafood contamination, citing the startling statistic that humans ingest five grams of microplastics a week.

Guy holds their own ▶ 5:43 Contextualizing stem cell history

Guy demonstrates domain knowledge by detailing how cellular cultivation progressed from controversial embryonic sourcing to adult skin cell reprogramming.

the scores for every segment, with the reasoning behind each
ChapterTopicGuy as informed peerGuest teachingGuest disagreementGuy pushing backWhy
Divergent Backgrounds and Meeting at Yale 3300 Guy Raz demonstrates detailed knowledge of the guests' resumes, noting Aryé's cardiology background and Justin's diplomatic service. Aryé elaborates on the revolutionary shift in stem cell research using skin cells rather than embryonic tissue.
Brainstorming Startup Concepts and the Schnozzle 1100 A lighthearted narrative exchange about their early ideation sessions, including prototyping a modernized neti pot called the 'schnozzle'. Both guests share amusing anecdotes collaboratively with the host.
The Inspiration for Cultivated Meat and Dietary Ethics 2300 Aryé and Justin explain their initial ethical and environmental motivations for cultivated meat. Guy Raz validates their views with personal reflections on dietary conflict.
Mid-Episode Break and Station Identification 2301 Aryé and Justin explain why they initially attempted foie gras due to cellular homogeneity before realizing it lacked broader planetary impact, prompting Guy to ask why they pivoted away.
Launching in a Shared Lab and Ocean Crisis Realities 3500 Justin provides alarming facts about microplastic ingestion equivalent to a credit card per week, FDA restrictions for infants, and wild fish depletion, educating the host on seafood system vulnerabilities.
Overcoming the Tasteless Prototype and Scaling Insights 2401 Aryé candidly describes how disappointing the first prototype tasted, explaining the necessity of scaffolding structures for cellular alignment. Justin highlights their structural yield advantage over conventional fish processing.
The 2019 Public Tasting Debut and Early Media Feedback 2300 Justin discusses their 2019 public tasting debut and recalls a Bloomberg reporter's critique of their early salmon prototype.
Bioreactors, Scaffolding, and Culinary Refinements 3401 Guy Raz asks whether cultivated salmon looks and smells like conventional fish. Aryé explains the role of scaffolds and clarifies that ultra-fresh salmon has a surprisingly subtle flavor profile.
Technical Setbacks, Business Scaling, and Ocean Conservation Urgency 2301 Justin recounts a three-month contamination setback with a custom cultivator and relays an urgent anecdote from First Nations fishermen about dwindling salmon runs.
Regulatory Roadmaps, Product Expansion, and Future Vision 2311 When Guy asks if cultivated meat should entirely replace traditional fishing, Aryé gently rejects the premise, arguing instead for a pluralistic model that rewards sustainable fishers and increases consumer choice.

Statements from this episode (14)

Assertion Supported
Elfenbein: Skin-to-stem-cell reprogramming bypassed ethical hurdles in biology
“Prior to that, there was a moratorium on research in the United States on stem cells, and the future of understanding how these incredible cells grow, develop, and communicate with each other was really in question because of this, and so this incredible disco…”
Aryé Elfenbein Jun 2, 2022 ▶ 5:58
Assertion Supported
Elfenbein: Mark Post created the world's first cell-cultivated hamburger
“And one in particular, Dr. Mark Post in the Netherlands was somebody who actually, you know, about 15 years before that, I had worked in the same lab with also doing cardiac research. And he had gone on to create the world's first hamburger in this way, and he…”
Aryé Elfenbein Jun 2, 2022 ▶ 11:05
Prediction Not checkable as stated
Kolbeck: Current global meat and seafood consumption rates are unsustainable
“It was clear that at some point, eating meat and seafood at the rate we are is not going to work anymore, right? For all the reasons you mentioned, there's environmental reasons, there's sort of humane reasons. There's economic reasons.”
Justin Kolbeck Jun 2, 2022 ▶ 12:47
Assertion Supported
Elfenbein: Foie gras is predominantly comprised of a single cell type
“And the reason is because it's relatively homogeneous in terms of its texture, and it's actually also predominantly one cell type. So it's not sort of fat cells and liver cells. It's mostly liver cells that have just been exposed to a lot of fat.”
Aryé Elfenbein Jun 2, 2022 ▶ 15:19
Disclosure
Kolbeck: Wildtype prototyped a cell-cultivated foie gras in mere months
“So we were able to make some foie gras, like a, you know, a fairly small amount and people, people tried it. I remember the first person that we invited to try it was a friend of ours in San Francisco. And, you know, it was tiny amount, like so small that it w…”
Justin Kolbeck Jun 2, 2022 ▶ 15:53
Disclosure
Elfenbein: Wildtype abandoned cultivated luxury foie gras to maximize environmental impact
“We started to realize that what we didn't want to be creating was a company that just made fine food for fancy people. And instead we wanted to stay true to what the mission was, which was to use this method of growing seafood and growing meats to actually hav…”
Aryé Elfenbein Jun 2, 2022 ▶ 17:16
Assertion Contradicted
Kolbeck: Humans ingest a credit card's worth of microplastics weekly
“The number that I can't get out of my head is five grams or the equivalent of a credit card worth of microplastics that Going to our bodies every week.”
Justin Kolbeck Jun 2, 2022 ▶ 19:58
Prediction Not checkable as stated
Kolbeck: Nutritious wild seafood will become increasingly inaccessible to most
“Strongly rising demand with pinched supply means some of our healthiest, most nutritious seafoods are only going to become further and further out of reach of many people.”
Justin Kolbeck Jun 2, 2022 ▶ 21:28
Insight
Elfenbein: Cultivated cells require structural scaffolding to mimic meat texture
“Cells on their own they don't know how to spontaneously kind of organize into, you know, a piece of sashimi, for example. Right. They need structures. And they need to follow cues from their environment to organize in this way, to create all the complexities o…”
Aryé Elfenbein Jun 2, 2022 ▶ 22:23
Assertion Supported
Kolbeck: Roughly half of a caught fish's weight is discarded
“Half of, roughly, half of a fish's weight gets thrown away or discarded between the time it's caught and the time it shows up on your plate, right? Things like fins and bones and so on that we don't consume.”
Justin Kolbeck Jun 2, 2022 ▶ 24:06
Opinion
Kolbeck: Wildtype's 2019 debut cultivated salmon lacked visual appeal
“Looking back on those pictures today, I mean, I can't help but cringing because it just didn't have the same visual appeal and structure that people would expect from salmon.”
Justin Kolbeck Jun 2, 2022 ▶ 27:26
Assertion Supported
Elfenbein: Cultivating Wildtype salmon takes just four to six weeks
“It's about four to six weeks.”
Aryé Elfenbein Jun 2, 2022 ▶ 29:04
Prediction Not checkable as stated
Kolbeck: Ocean biodiversity will vanish by 2050 without drastic intervention
“If we don't seriously turn things around by the middle part of the century, we can just say goodbye to the biodiversity that exists in our oceans today.”
Justin Kolbeck Jun 2, 2022 ▶ 35:50
Disclosure
Kolbeck: Wildtype will launch in select restaurants before grocery retail
“We'll be, you know, probably a small handful of restaurants around the country when, once we get that green light, but we actually have started conversations with some of these big grocery chains.”
Justin Kolbeck Jun 2, 2022 ▶ 39:30
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