United States, every mention
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every year anyone Guy Raz 1752Jim Koch 26José Andrés 20Fawn Weaver 20Miles Copeland 19Larry Liu 19Bobby Trussell 19Troy Carter 18Isaac Larian 18Donnel Baird 18
Verbatim, from the transcripts: the passages where United States comes up
Advice Line with Kip Tindell of The Container Store
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Advice Line with Daymond John of FUBU
- ▶ 7:00 Guy Raz But ultimately I also knew that there was all of this wisdom, this, you know, like we'll call it collective wisdom in the United States around the world. 2 times in the scene
- ▶ 10:50 Christopher Navarro Um, and then from there, you know, when we immigrated to the US, um, we were fortunate enough to bring all of those here, actually ran a taqueria here for about a year before the building closed.
- ▶ 34:48 Guy Raz Like we just did Steven Star Restaurants, which is a, a very successful restaurant group in the United States. 3 times in the scene
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
- ▶ 16:07 Roy Seiders So I, uh, I got a hold of the distributor that had been importing them into the US, and I said, hey, I think I could sell some of these coolers around Texas. 3 times in the scene
- ▶ 28:26 Roy Seiders As they came into the U.S., you'd flip it over, and there'd be real faint red stain on the bottom. 3 times in the scene
- ▶ 35:44 Roy Seiders No, it's not, but I knew the demand was there in the U.S.
- ▶ 58:27 Roy Seiders He would come over to the U.S. and attend trade shows with us, so we had
- ▶ 1:03:00 Roy Seiders But we also, the second thing we did that same week is we started identifying potential roto-molders that could build our product for us, and this time we're going to focus on the U.S., 4 times in the scene
- ▶ 1:23:06 Ryan Seiders And even the luck of being born in the United States of America, and it's a real privilege to be able to kind of choose your own path and do whatever you want compared to what I've seen in other places I've been, you know.
Advice Line with Carlton Calvin of Razor
- ▶ 1:45 Guy Raz You locked down the exclusive U.S. rights, and then you brought them to the U.S., and before long, it was a massive craze. 2 times in the scene
- ▶ 9:23 Sean Barasa So this was a COVID baby, like I kinda, haha, I'm an extrovert, and I lost all my social outlets, and then I, uh, most of my mind I'd tell people, and then I had the people in my bubble, I don't know if you guys had the bubble in the…
- ▶ 29:28 Mark Ganter So the spirits industry, the alcohol industry is regulated in the U.S.
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
- ▶ 1:40 Guy Raz In the U.S. alone, it's about a six billion dollar market dominated by giant brands like Enfamil and Similac. 2 times in the scene
- ▶ 3:35 Guy Raz As for Laura, she moved to the U.S. after college.
- ▶ 5:55 Guy Raz You, you decided that you wanted to work at Google in the US.
- ▶ 12:33 Laura Modi I come from Europe, where parental leave was way longer than what we were offering here in the US.
- ▶ 18:01 Laura Modi Those questions ended up turning into industry questions, like, why is it that two companies in the US own the market? 10 times in the scene
- ▶ 27:15 Guy Raz And this is a huge, I mean, I think, 75, 80, maybe 80% of the baby formula market in the United States is kind of dominated by these brands, and I would imagine that if you are so huge,
- ▶ 30:31 Guy Raz So it's 2018 and Laura's committed herself to creating a European style infant formula for the U.S. market.
- ▶ 44:37 Guy Raz Because you don't, you know, I mean, if you want to make a food brand, there are lots of places in the U.S. where you can do that. 3 times in the scene
- ▶ 51:11 Laura Modi And one day I opened my email, and there was an email from the one contract manufacturer that makes infant formula in the US.
- ▶ 1:02:14 Laura Modi At the end of the day, we were a European-style formula that was made here in America, and that positioning of our product, it resonated.
- ▶ 1:16:28 Guy Raz And you have, I read, about four percent market share in the U.S. now, which is pretty great.
MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
- ▶ 3:28 Guy Raz Today, Made Good products are sold in over 40,000 stores across the U.S. and Canada,
- ▶ 44:46 Guy Raz And, uh, you debut this at Expo West in the US in 2015, but initially you're really just in Canada. 2 times in the scene
- ▶ 48:11 Guy Raz So, alright, so you are, and when do you get into you, into the US market, and how? 3 times in the scene
- ▶ 1:02:56 Nima Fotovat Yeah, it's, it's amazing, and it's Canada, US. 2 times in the scene
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
- ▶ 49:56 Lily Kanter I did the capital dance across the United States.
Advice Line with Chris Riccobono of UNTUCKit
- ▶ 32:52 unnamed speaker The majority of the business right now, especially in the U.S., players care a little bit more about their dental work, and so the full face shields are a bigger part of the business. 2 times in the scene
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
- ▶ 2:05 Guy Raz It's a company that's managed to become the largest online retailer of musical instruments and professional audio equipment in the United States. 2 times in the scene
- ▶ 3:14 Chuck Surack We traveled almost every state in the continental U.S.
- ▶ 58:49 unnamed speaker Can't quite do the four hours or whatever, two hours now that Amazon's about to do, but most of our customers will wait one day to get the product, and the other thing about being in Indiana, we can reach 38% of the United States in one…
Advice Line with Curt Richardson of OtterBox
- ▶ 1:41 Guy Raz And when the iPhone exploded in popularity, OtterBox was in place to become the dominant phone case brand in the U.S., growing the company from five to five hundred and seventy five million dollars in just five years.
- ▶ 4:23 Guy Raz You know, I, I hear from a lot of, um, startup founders who are trying to build the next sort of interesting or cool consumer brand or consumer product, and often I'll say, you know, the businesses that are consistently successful in, in,…
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
- ▶ 1:21 Guy Raz There are about 700,000 restaurants in the United States. 3 times in the scene
- ▶ 39:47 Guy Raz Okay, so you guys are growing, and then you hit a, you know, potentially disastrous moment, which is, which is COVID, which had a hugely negative effect in many ways on many restaurants in the United States, and I think, you know, 2 times in the scene
- ▶ 44:03 Guy Raz But, um, in the latest quarter, I saw that, um, I think you, you now are between 15 and 20% of, of restaurants in the U.S. 2 times in the scene
Advice Line with Kenneth Cole
- ▶ 8:55 Matt Jacobs So four billion dollars in the U S today, or do we actually invest in marketing and education to grow the category outright and
- ▶ 34:39 Levi Case Yeah, we've discussed, I've reached out to pretty much almost every country club across the United States about doing like tournaments or events with them where every member or guest playing in the tournaments would get a swing sculpt.
- ▶ 43:28 Kenneth Cole When I started my business, there was maybe 70 or 80 department store chains in the United States.
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
- ▶ 1:40 Guy Raz Americans spend somewhere around twenty billion dollars a year on cereal alone.
- ▶ 25:40 Krishna Kaliannan Um, and I think finally, I had come to realize that the obesity rate in the country, um, and the rate of diabetes in America were both through the roof. 3 times in the scene
- ▶ 51:17 Krishna Kaliannan Um, I chose Indianapolis because it is somewhat close to the center of the country, and
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
- ▶ 10:37 Ronnen Harary Is it just in the United States?
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
- ▶ 46:38 Joey Shamah And it took about six to eight weeks, and I, we shipped a 192,000 orders from China, direct to customers in the U.S., and then that really, you know, that year we were projected to do two million dollars for the year.
Advice Line with Susan Griffin-Black of EO Products
- ▶ 17:49 Peter Andrews So I have a DTC website, culturewineco.com, where I ship to 44 states around the US. 2 times in the scene
- ▶ 31:56 Dominic Wyndham-Giddens We do actually sell direct to consumer in the US, UK, and Canada. 7 times in the scene
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
Advice Line with Shazi Visram of Happy Family Organics
- ▶ 1:17 Guy Raz Nutrition and how children are fit in the U.S., and then about a decade after launching the company, you sold it, uh, and right around that time, your, your son was diagnosed with progressive autism, um, and, and since we last spoke, I…
- ▶ 7:36 unnamed speaker So that's UK, US, EU, uh, but our biggest market currently is the UK, where we're kind of most well-known. 7 times in the scene
- ▶ 20:59 Guy Raz So this is a, this is something that I think a lot of people in the United States would find really weird. 2 times in the scene
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
- ▶ 1:38 Guy Raz It was a huge, sprawling empire, one of the largest department store chains in America. 3 times in the scene
- ▶ 5:33 Maxine Clark I had no idea the impact that that would have on my life or on America's life.
- ▶ 15:45 Maxine Clark And I knew that this was, you know, in the United States, retailing was starting to change pretty dramatically. 2 times in the scene
- ▶ 20:45 Maxine Clark I started to look whether it existed, whether there was a factory in America making stuffed animals that I could actually buy and retrofit to be customer-facing versus a factory, a real factory. 2 times in the scene
- ▶ 22:23 Guy Raz So you, uh, you, you start to come up with this idea, and from what I gather, you identify a couple of factories in the U.S. that were still making stuffed animals, and, uh, 2 times in the scene
- ▶ 29:57 Maxine Clark Older kids really got into making that, and parents, adults got into making it, two teenagers, and older adults, and college kids, and because the bear, the bear itself, a teddy bear, a bear is a symbol of, I think, like, 50% of the…
- ▶ 43:05 Maxine Clark Yeah, and they were the best malls in America, uh, at the time, and, and some of the toughest deals, you know, we, we had, it's not like they say yes in a minute, you have to really negotiate, but you have to find the right location, and,…
Advice Line with Christina Tosi of Milk Bar
- ▶ 5:41 Christina Tosi It's, it is getting to share, like, the, the milk bar spirit with people all across America.
- ▶ 13:58 Christina Tosi And then the other thing I'd really inspire in you to do is if you don't already have the space, like really get in there with landlords because there's a lot of vacant spaces all across America and you can get really great landlord terms.
- ▶ 21:16 unnamed speaker It's about 60% direct to consumer and about 40% wholesale, but wholesale is really growing at the moment, especially wholesale to the U.S. 6 times in the scene
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
- ▶ 5:18 Tobias Lütke Initially tried to go to the United States, but then, like, the Canadian dollar was so low that we decided to go to Canada, to Whistler. 3 times in the scene
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
- ▶ 0:50 Guy Raz I'm Guy Raz, and on the show today, how Brian Smith brought Australian sheepskin boots to America that turned Uggs into a multi-billion dollar brand. 3 times in the scene
- ▶ 6:51 Brian Smith I had no desire to stay and live in America. 3 times in the scene
- ▶ 9:52 Brian Smith Decided we, you know, we got to get some samples, so we pulled 500 bucks together and called the guy who ran the advertisement, and we talked him into being distributors for the U.S. 2 times in the scene
- ▶ 20:21 Brian Smith And I did a search of the, of the world, especially the US, to see if there'd been any prior use of the trade name Ugg, and they had not. 2 times in the scene
- ▶ 27:58 Brian Smith Americans still didn't understand sheepskin, they thought it was hot and sweaty and prickly, and so, um,
- ▶ 30:42 Guy Raz And then they would be shipped to the US, and you could sell them. 2 times in the scene
- ▶ 46:23 Brian Smith I don't run this anymore, but I, my mantra was, I'm going to try and get a pair of Ugg boots on every single person in America, and I went back on the road to all my Southern California guys, and I got back to the office, and Neil handed…
- ▶ 49:57 Guy Raz I guess your trademark wasn't invalidated, hers was not invalidated, um, Uggs, U-G-H-S, could continue to sell in the U.S., but say made in America. 3 times in the scene
- ▶ 1:05:11 Guy Raz Facility in the United States, like the people making UGGs in Oregon, because that would have solved maybe some of your problems, because then you controlled the production.
- ▶ 1:08:06 Guy Raz And I think, you know, the United States, uh, Small Business Administration considers anything under forty million dollars a small business, right, in the United States. 2 times in the scene
- ▶ 1:12:11 Guy Raz They wanted to be on, and what was their rationale was, look, he reaches the biggest audience in America.
Advice Line with Jeffrey Hollender of Seventh Generation
Advice Line with Sarah LaFleur of M.M. LaFleur
- ▶ 20:38 Marnie Shanahan Um, so it's direct to consumer just in the US, um, for a couple of reasons. 4 times in the scene
NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
- ▶ 1:26 Guy Raz If NVIDIA were a country, it would be one of the five richest in the world, just behind the US and China.
- ▶ 5:08 Guy Raz He spent some of his childhood in Thailand, and when he was about nine years old, his parents started to get worried about political unrest in Thailand and decided to move to the U.S. 4 times in the scene
- ▶ 47:08 Jensen Huang And so I, my single greatest worry is that United States doesn't take advantage of the technology, because we scared everybody. 3 times in the scene
- ▶ 52:42 Guy Raz I mean, what part of that, let's just say that scenario is not realistic, that it would be destructive for China as well, because our economy really depends on, on the U.S. market.
Advice Line: New Offerings, Bigger Markets
- ▶ 26:20 Jim Kersley You know, you can't just sell a 100,000 straps when you don't have them landed in the United States.
Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant
- ▶ 4:07 Guy Raz Where was the, was all the furniture at that time that he sold, was it made in the US? 3 times in the scene
- ▶ 12:32 John Gabbert I mean, I just, I just remember being startled by how much sense it makes, um, knowing that the frustrations are with dealing with American manufacturers, the way the process was set up.
- ▶ 12:51 Guy Raz So you have, uh, this trip to Europe, you see Ikea, and you come back to the U.S., and you're running Gabbert's, and you were seeing, at Gabbert's, you were seeing stuff that was, that I guess sounds like you didn't really like a lot of… 2 times in the scene
- ▶ 30:23 Guy Raz Because I think you were going for a very different kind of look than a Gabbert's or a store like, and probably most furniture stores in America were like Gabbert's. 2 times in the scene
- ▶ 40:29 John Gabbert I mean, obviously, one of the big questions we had in the beginning was furniture was not being made in America. 4 times in the scene
- ▶ 52:53 Guy Raz Americans, you know, their, their net worth drops by trillions of dollars.
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
- ▶ 9:48 Gregg Renfrew I want to license your name. 2 times in the scene
- ▶ 13:44 Gregg Renfrew We immediately garnered press in the U.S., and the couples really liked it because unlike walking around Bloomingdale's on a Saturday afternoon, just scanning something, you were actually met by a consultant who said, okay, tell me about…
- ▶ 18:33 Gregg Renfrew And she was able to take the average middle-income woman in the United States of America and make her look like a goddess in her home and done on a budget.
- ▶ 30:45 Guy Raz And by this point, right, like if you wanted to start a makeup brand, um, you could, I mean, there are, there are co-manufacturers all over the U.S. and Switzerland and Japan that make high-end beauty products. 4 times in the scene
- ▶ 42:25 Gregg Renfrew So when I decided to start the company, I did a road show across America.
Advice Line with David Neeleman of JetBlue
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
- ▶ 58:40 Guy Raz Also mainly, or all, I think entirely on the east coast of the U.S.,
- ▶ 1:02:31 Ian Murray Right now, we definitely believe we've got opportunity for more stores, you know, in the States and beyond.
KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
- ▶ 7:36 Daniel Lubetzky Five Holocaust survivors joined forces to build a business on the border between Mexico and the United States where they sold duty free wares.
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