Travis Boersma

10 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Jun 26, 2023 by Travis Boersma · across every show →

On the record as a speaker too: Travis Boersma's record, appearances and statements → this page counts the times other people say the name.

Everything said about Travis Boersma, oldest first

Jun 26, 2023 neutral
Disclosure
Dutch Bros froze franchise expansion in 2008 to re-evaluate growth
“2008 was probably the time where we made the heaviest, I made the heaviest decisions that I ever made in my life with the company, and We decided to draw a line in the sand and stop our growth with franchising and evaluate how we best should grow”
Travis Boersma Jun 26, 2023 ▶ 1:00:06 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023
Assertion Not checkable as stated
Boersma: Family exited dairy farming due to unaffordable DEQ environmental compliance fines
“There were some environmental regulations with the DEQ, and they gave us a certain timeline to become compliant with it. And if you didn't adhere to that timeline, you'd have a fine monthly that you'd have to pay, and we couldn't afford that, and we got to the…”
Travis Boersma Jun 26, 2023 ▶ 8:04 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023 neutral
Assertion Not publicly verifiable
Boersma: Dutch Bros bought out partner for $1.2M at 7% interest
“And, but we took the plunge and we gave him, he carried the paper, 1.2 million at seven percent.”
Travis Boersma Jun 26, 2023 ▶ 46:05 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023
Assertion Not checkable as stated
Dutch Bros secured its first cart location in Grants Pass for $150/month
“So, we showed him what we'd give to Fred Meyer, and he looked at it, and he said, I'm completely down. If you guys want to put it here, it's a 150 bucks a month.”
Travis Boersma Jun 26, 2023 ▶ 28:13 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023
Assertion Supported
Boersma: Early Dutch Bros franchisees paid $30k fee and bought wholesale beans
“And, you know, franchise owners would take all of their own money invested into a fully equipped mobile unit, and that didn't require any capital from us, and we would get a franchise fee of, say, like, 30 grand. And then we'd get royalties, and they'd buy the…”
Travis Boersma Jun 26, 2023 ▶ 48:05 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023 neutral
Assertion Not checkable as stated
Boersma: Dutch Bros' first coffee cart cost $12,000 all in
“Our first car all in was 12 grand.”
Travis Boersma Jun 26, 2023 ▶ 23:25 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023 positive
Disclosure
Dutch Bros decided to grant franchises exclusively to internal employees
“And we got to grow from within and from within only with the people who understand the culture that have the fire in their belly.”
Travis Boersma Jun 26, 2023 ▶ 1:04:10 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023 neutral
Assertion Not checkable as stated
Boersma: First Dutch Bros expansion partner offered $500 monthly licensing fee
“And legitimately, he said, look, I'd be willing to give you 500 dollars a month to use your name, and I'd sign a business license agreement if you want, and if you guys teach me how to make everything, I'll use all the products and buy them through you, and le…”
Travis Boersma Jun 26, 2023 ▶ 42:43 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023 negative
Assertion Not checkable as stated
Boersma: Nordstrom asked $5,000 for a dilapidated espresso cart
“I got there, and they pulled it out of storage, and it was just dilapidated, beat to hell, and they said they wanted 5000 dollars for it, and I wouldn't have given them 500 for it.”
Travis Boersma Jun 26, 2023 ▶ 13:18 Dutch Bros. Coffee: Travis Boersma
Jun 26, 2023
Assertion Supported
Boersma: 2004 Dutch Bros warehouse fire destroyed everything, including roasters
“And we literally lost everything, including the roasters.”
Travis Boersma Jun 26, 2023 ▶ 51:56 Dutch Bros. Coffee: Travis Boersma
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