Travis Boersma, co-founder of Dutch Bros Coffee, explains how he and his brother Dane secured their first coffee cart spot in downtown Grants Pass after an application to Fred Meyer stalled.
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“So, we showed him what we'd give to Fred Meyer, and he looked at it, and he said, I'm completely down. If you guys want to put it here, it's a 150 bucks a month.”
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More from Travis Boersma
Disclosure
Dutch Bros decided to grant franchises exclusively to internal employees
“And we got to grow from within and from within only with the people who understand the culture that have the fire in their belly.”
Boersma: Dutch Bros operators can make six-figure incomes running one store
“I mean, you can earn six digits on just one store when you get to a given community, drive your stake in the ground, and, you know, so I love that we can have those opportunities for people to climb into those seats, and we have an infrastructure to support th…”
Boersma: Dutch Bros halted franchising in 2008 to protect company culture
“And, you know, we made a decision back in 2008 to only grow from within and not sell franchises any longer to anybody else, because while some people had great business acumen, teaching the culture and scaling the culture. That's just different in nature.”
Travis BoersmaFeb 13, 2025▶ 4:18Advice Line with Travis Boersma of Dutch Bros
AssertionSupported
Boersma: Dutch Bros has reached 975 coffee shop locations
“Yeah, we're at nine 75.”
Travis BoersmaFeb 13, 2025▶ 1:57Advice Line with Travis Boersma of Dutch Bros
Disclosure
Boersma: Dutch Bros avoided DoorDash to focus on internal mobile ordering
“We refrained from DoorDash all these years, and mobile order has been a big deal for us, and order ahead, and that's what we've incorporated just this last year.”
Travis BoersmaFeb 13, 2025▶ 10:11Advice Line with Travis Boersma of Dutch Bros
AssertionNot checkable as stated
Boersma: Dutch Bros' first coffee cart cost $12,000 all in
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