Dutch Bros

“2008 was probably the time where we made the heaviest, I made the heaviest decisions that I ever made in my life with the company, and We decided to draw a line in the sand and stop our growth with franchising and evaluate how we best should grow”

“We've got 320 qualified operators that aren't in those capacities yet that have more than four and a half years of experience today.”

“Very first day we did 65 dollars. And we were slapping high fives, man. I mean, we profited, we figured, like, 30 bucks.”

“And, but we took the plunge and we gave him, he carried the paper, 1.2 million at seven percent.”

“I mean, you can earn six digits on just one store when you get to a given community, drive your stake in the ground, and, you know, so I love that we can have those opportunities for people to climb into those seats, and we have an infrastructure to support th…”

“So, we showed him what we'd give to Fred Meyer, and he looked at it, and he said, I'm completely down. If you guys want to put it here, it's a 150 bucks a month.”

“I mean, we'd never closed a store because it didn't perform.”

“And, you know, franchise owners would take all of their own money invested into a fully equipped mobile unit, and that didn't require any capital from us, and we would get a franchise fee of, say, like, 30 grand. And then we'd get royalties, and they'd buy the…”

“Our first car all in was 12 grand.”

“And we got to grow from within and from within only with the people who understand the culture that have the fire in their belly.”

“And legitimately, he said, look, I'd be willing to give you 500 dollars a month to use your name, and I'd sign a business license agreement if you want, and if you guys teach me how to make everything, I'll use all the products and buy them through you, and le…”

“And we literally lost everything, including the roasters.”

“He was doing well with it and having a ton of fun and making a lot of money, and he ended up selling it and taking a 60,000 dollar profit, and I think he reinvested that money in cows on the dairy farm and began to take the lead role and run the farm.”

“It was already blended, it already held true, and when we steamed, it was faster, it was more consistent, it was amazing.”

“And, you know, we made a decision back in 2008 to only grow from within and not sell franchises any longer to anybody else, because while some people had great business acumen, teaching the culture and scaling the culture. That's just different in nature.”

“Yeah, we're at nine 75.”

“We refrained from DoorDash all these years, and mobile order has been a big deal for us, and order ahead, and that's what we've incorporated just this last year.”