Tide, every mention

18 scenes, the whole family · ← back to Tide

mentionsepisodesper episode tap a year for its mentions

Verbatim, from the transcripts: the passages where Tide comes up

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▶ 3:27 Guy Raz P&G bought PressBox, folded it into Tide Cleaners, and today it's in nearly 1200 locations nationwide.
▶ 45:28 Guy Raz They launched their own version of this, a competitor called Tide Spin, and I guess, and they launched it in Chicago, and so tell me about how you reacted, at least in your mind, when you first heard about Procter & Gamble coming into this… 4 times in the scene
▶ 47:11 Guy Raz Well, what I'm curious about was you would think that Tide, you know, that P&G with their Tide branding would just switch to your model, would just say, all right, this doesn't work.
▶ 53:15 Vijen Patel And so around 2017 mark, we actually got to know the tide spin team. 3 times in the scene
▶ 53:47 Vijen Patel They're at 52% market share of Tide, and they can't push that much further. 2 times in the scene
▶ 56:36 Vijen Patel We'd go work for P&G, and they would rebrand PressBox to Tide Cleaners. 2 times in the scene
▶ 56:41 Vijen Patel Uh, it was a short debate about seven minutes of which brand name was taught, was stronger, but Tide won, and the Tide spin team would work for us, and we would end up running the urban division of Tide Cleaners, in which they wanted our… 2 times in the scene
▶ 59:42 Guy Raz Deal with Tide was, wasn't just, obviously wouldn't just change your life financially, but it was a real, it was a lifeline.
▶ 1:05:26 Guy Raz That's Vijan Patel, co-founder of PressBox, now known as Tide Cleaners.

▶ 24:43 Jim Stengel Tied to take a point of view than it is for fury, and I think that's just the reality, and you have to understand that when you're managing a business like that.

▶ 37:10 Guy Raz This essentially is a, uh, what you do is you partner, you're partnering with some big companies, like Tide Laundry Detergent or Haagen-Dazs ice cream, and you are creating a program to, uh, for, what, for, for them to reuse the containers… 4 times in the scene

▶ 49:55 Guy Raz Did you, like, go to Coca-Cola and say, hey, we want to buy a lot of Coca-Cola, or did you go to, like, Procter & Gamble and say, we want to buy a bunch of Tide, or did you go to distributors, like, because that just seems overwhelming to…
▶ 54:45 Chieh Huang The first sale that we ever made was bounty paper towels and Tide Pods, and we shipped an item to Queens, and on the inside of the box, everyone that was working in my garage at the time signed it and drew the outline of their hand, and we…
▶ 1:27:24 Guy Raz And remember when Che told us about the very first box they shipped, the one with the bounty paper towels and the Tide Pods, where they asked the customer to keep the box because one day it might be a kind of a collector's item?

▶ 58:54 Jeffrey Hollender Well, every product we sold, we sent to an independent lab and tested our performance against Lysol, Tide, or Bounty, and we had pretty good test results.

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