Taco Bell

“When I, you know, had the Taco Bell lawsuit, I went from being this creative guy to the guy that sued Taco Bell, so any interview, the only thing you could find at the time was Taco Bell lawsuit, so I was the, that's what people wanted to talk about, and that …”

“And we worked with them for 18 months. We were on the calendar of when it was going to happen. They were planning on testing it.”

“They didn't offer us one dime.”

“If they would have offered us, they're gonna hate to hear this right now, but if they would have offered us 200,000, We'd have taken it.”

“No, no, they appealed right away. And then and then a few months later, they settled.”

“I got, you know, the 33% of the lawyers, plus hard costs, 25% of my agent. Me and Joe split the rest, the government took the rest.”

“They tested that ad in the northeast, which has happened to be where I was in Michigan, and I just lost it, you know, because it was the commercial that I'd written. You know, the first three commercials were our commercials, like we had storyboarded and share…”

“The first time they offered us something was at the trial. It was just before it started. They had lots of lawyers on their side. We had our little three lawyers on our side, and the judge came out, everybody rose, the jury was in, and they went up and said th…”

“So even our shirts stopped selling because everybody wanted the Taco Bell Chihuahua shirts. You know, we were just a knockoff. So sales of that dropped off.”

“So I remember I showed up at one of these hackathons at two AM with about 700 dollars worth of Taco Bell. That was probably the best marketing dollars ROI we ever got.”